Startup Debuts App to Make Qualitative Research Faster & Easier
Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond within 24-48 hrs. The mobile platform allows the flexibility for consumers to record product in-usage, consumer shopper journeys, in home research, or wherever research is required.
“At Batterii we are proud of the trust our clients place in our technology and the flexibility mobile provides to respond with deep consumer insights at the speed of business,” said Chad Reynolds, CEO/Founder of Batterii, LLC. “The Qualitative Research field is ripe for disruption. The democratization of research, willingness of consumers to freely share their intimate insights, and the mass adoption of mobile creates a unique environment to game-change. Our new Mobile Mission App showcases our commitment to providing quality, fast, and authentic consumer co-creation, allowing our corporate clients to continue confidently launching disruptive innovation.”
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Recently the rise of rise of scrappy, grassroots players have disrupted industries based on an un-met or unobserved consumer need. Dollar Shave Club, AirBnB, and Hims are a few companies that are borne of a close understanding of consumers. By focusing on the holistic consumer experience, and pairing big data with rich, qualitative insights, companies can pioneer instead of fast-following.
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Adidas partnered with Batterii over the past 5 years to enable consumer insights across their business units. Per Andy Leslie, Adidas Advanced Concepts: ‘Batterii Mobile Missions enable our creation teams to get closer to our consumer, get responses in real time, and avoid the need for disruptive travel schedules. Our partners at Batterii join our project team, ensuring a rich understanding of the business problem. Equally, the insights generated allow us to refine our consumer base and ensure our in person meet ups are with the most engaged and relevant consumers.’
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