Qualitative Research

In response to changing market research needs created by the pandemic and restrictions on in-person focus groups, real-time market research platform Suzy unveiled Suzy Live, a first-of-its-kind qualitative research platform for video-based consumer interviews. Leveraging Suzy’s on-demand, screened and verified panel of U.S. consumers, Suzy Live brings together both qualitative and quantitative research in one platform, enabling Fortune 500 brands to conduct in-depth one-on-one video interviews to capture consumer sentiment…

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A recent study from Engine CARAVAN suggests that Americans are spending more time on their devices than ever before. Research showed that this group spends 4.5 hours a day on their smartphone on average. This means that brands and researchers have a lot of opportunities to reach billions of users around the globe in a matter of seconds. If the opportunity to connect is this instantaneous, why…