This cutting-edge software solution will allow those in the eCommerce space to unlock their full potential to perform business operations with scale and efficiency

Workflow Labs, a company focused on helping eCommerce businesses realize their full potential through automated software solutions, announces the launch of the first phase of its HelpDesk software. HelpDesk, an innovative eCommerce workflow management tool, is an easy-to-use dashboard that will allow businesses operating on the Amazon eCommerce platform to reduce time spent on repetitive tasks, creating more time for strategic growth and scalability.

“By utilizing HelpDesk, eCommerce operators will be able to perform business operations with scalability and efficiency while focusing on their overall business growth”

Marketing Technology News: Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Through its research, Workflow Labs discovered that 85% of product catalog tickets on Amazon consisted of 14 key tasks. For those who manage eCommerce catalogs on Amazon, this means that a majority of their time is spent performing the same mundane tasks. With eCommerce’s continued growth being predicted to make up for 24% of all retail sales by 2026 and $2 Billion being spent every year just on Amazon catalog management, the need to streamline the cataloging process has become a priority for the industry to continue to thrive.

“The eCommerce market has massive potential but a major roadblock in realizing it is the arduous experience in dealing with eCommerce platforms, causing catalog managers to become captive to ticket systems, stuck managing SKUs all day long,” said Justin Leigh, Chief Executive Officer, Workflow Labs. “After witnessing the human hours wasted on these painful experiences, we came up with an innovative solution to resolve this industry-wide challenge that hinders brands from focusing on strategic growth initiatives.”

Through utilization of workflows, software automation, and data analysis, HelpDesk helps cut down the time between responses and get to successful resolutions faster and more reliably. Phase one of the launch covers 4 of the 14 key tasks identified including:

• The ability to fix and alert brands to Variation requests on Amazon. Variations are a key part of the Amazon eCommerce experience and HelpDesk will assist with automating the grouping of products as well as alert brands when the groupings “break apart,” ensuring that issues are fixed quickly and customers have a positive experience.
• Quick and easy maintenance of Content Details on Product Pages, allowing catalog managers to painlessly update product details, images, and titles, ensuring that the product’s search relevance and customer experience is unaffected.
• Unsuppressing ASINs on Amazon, which can happen when the platform suspects back-end inconsistencies. Reinstating these items can be a nuanced process but HelpDesk will go through the necessary steps to get the suppressed items back on the platform and ready for sale.
• New Item Setup, which can be a surprisingly complicated process depending on the item type and product category. HelpDesk will aid catalog managers in the process, eliminating errors and automating request types through browser automation.

“By utilizing HelpDesk, eCommerce operators will be able to perform business operations with scalability and efficiency while focusing on their overall business growth,” he added.

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan