Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships, while also maintaining full control over their data and programmatic campaigns. Big brands, apps and market networks will be able to host, target and optimize their mobile programmatic audiences on one platform, without having to hand over any first-party data.

“By offering a chance to sell inventory within and outside of their own managed platform, Pocketmath gives advertisers the best of both worlds, and the ability to generate additional revenue streams”

“A white labeled audience network platform will open up countless options for our current and future partners, currently looking for ways to increase monetization. We are positioned to make lives easier for advertisers, big and small, by handing over the keys to their own audience network, built on the world’s largest self-serve mobile media buying platform,” Pocketmath Head of Product Nuno Jonet explained.

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Brands using the Audience Network Platform are able to custom-design and white label a monetization ecosystem especially tailored to their unique business objectives. By allowing clients to manage and create inventory when setting up their own managed demand-side platform (DSP), clients can take advantage of real-time programmatic dynamics to sell their unused inventory within their app or mobile web interface to fellow advertisers. This still allows clients to use third-party ad exchange marketplaces to bolster revenues from un-filled inventory.

“By offering a chance to sell inventory within and outside of their own managed platform, Pocketmath gives advertisers the best of both worlds, and the ability to generate additional revenue streams,” said Pocketmath Chief Financial Officer Joanne Joynson-Hewlett.

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The engine behind Pocketmath’s offerings is Pocketmath’s proprietary real-time bidding stack and PRO, its enhanced mobile DSP that allows all of its users to harness massive amounts of data, from apps, games and mobile websites, to target millions of smartphone and tablet users. PRO uses Pocketmath’s proprietary programmatic technology to deliver insight-driven optimization and automation alongside KPI-driven insights and reporting.

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