YouAppi announced that it has received a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of invention: System and method for monitoring electronic content. Among other things, the App-Scanner enables YouAppi to monitor the flow of control messages during the ad serving process and detect, and then prevent, a wide range of fraud cases.

YouAppi’s App-Scanner system monitors and analyzes communications to and from a smartphone, enabling an automatic emulation of the user experience for exercising a range of tests for a quick detection and prevention of fraudulent activities. All the emulated actions along with the responses of the entire app environment are recorded and analyzed by the App-Scanner for an automated detection of abnormal behavior, backed by a recorded proof.

Marketing Technology News: AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York City

The App-Scanner’s features include, but are not limited to, the ability to detect “click and view” messages that were sent from an app without any actual view by a user or without any click action performed by the user (detecting fraudulent view report or auto-click fraud or click insertion fraud), groups of click messages that were sent from a smartphone (detecting click spamming fraud), as well as analyze redirection URL messages for detection of re-brokering action and the re-brokered entity.

Marketing Technology News: New ISG Study Focuses on Digital Business Services

“After many years working hard to improve the mobile ecosystem, we are very proud to be granted this patent,” said Moshe Vaknin, CEO of YouAppi. “We continuously invest our technical and innovation know-how to build smart and efficient solutions to fight fraudulent traffic in the digital advertising environment. The recently certified patent of our App-Scanner system proves once again the ability of YouAppi to build innovative solutions for supporting our customers’ return on their advertising investments.”

Marketing Technology News: ada Strengthens Its Leadership Team as It Doubles Its Headcount