Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront

RTBiQ, a cross-device, cross-format demand-side platform, announced this week its partnership with OnSpot’s mobile insights and targeting platform to accurately reach users on a more 1-to-1 basis.

“The OnSpot partnership is helping our clients not only reach but also identify audiences in a truly scalable way. Their tools are so sophisticated that we can narrow down to the device itself” notes Natha Hayre, CTO of RTBiQ.

RTBiQ’s use of the OnSpot platform has enabled the real-time creation of custom behavioral audiences, as well as look-alike extension and CRM/Voter File matching. The company is able to then address these custom audiences using personalized digital audio, video, native and display messages.

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The partnership has even enabled RTBiQ’s Direct Mail clients to enhance their understanding and reach within any market.

The OnSpot platform, underlying data and proprietary technology are founded on the principle of transparency in an effort to bring a new level of understanding and comprehension to the traditionally opaque landscape of mobile location data.

“We are thrilled to be partnered with the team at RTBiQ. Their focus on getting the right results for their clients without a lot of false positives and wasted money is a refreshing complement to our proprietary technology. It’s great to partner with like-minded teams in creating better tools for the market” said Webb Dryfoos, Chief Data Officer at OnSpot.

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Headquartered in San Francisco, RTBiQ empowers brands, agencies and advocacy groups with advanced digital advertising solutions driven by in-depth audience data and attribution modeling, allowing for optimization of high-value impressions and online and offline consumer events. RTBiQ’s proprietary platform enables custom KPIs and opportunities for media buyers and advertisers to optimize across devices and formats, including digital audio, native, video and display.

OnSpot Data is an innovator in providing location-based analytics and insights based on mobile device data. With self-service and custom solutions for creating highly-targeted mobile ad audiences, location-based attribution, audience profiling and advanced reporting, OnSpot serves a wide range of businesses.

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