mobility data and analytics company Arity, unveils new features and enhancements to its suite of Marketing Solutions, creating the premier solution for marketers to uniquely maximize customer lifetime value and profitability.

“It’s a challenging time for auto-focused marketers right now as consumers are simultaneously demanding greater personalization and lower prices when shopping for new cars, auto insurance, and other driving-related needs”

Arity has joined forces with Transparent.ly and LeadCloud to offer the first full funnel, omnichannel marketing solution that leverages unique driving behavior data to connect with ideal prospect customers based on how, when, and where they drive. The newly enhanced suite of solutions includes:

• The Arity Marketing Platform, powered by Transparent.ly, which helps optimize a marketer’s acquisition efforts through Arity’s ability to generate driving behavior insights on nearly 175 million US drivers. Adding Transparent.ly’s formidable ability to connect with high-intent prospects and enhance target marketing efforts, gives marketers a more robust solution to generate clicks, leads, and calls and reach prospect customers with unique insights across the entire customer journey.
• LeadCloud Integration Services, which offer marketers a suite of professional services to help them optimize the quality, quantity, and lifetime value of incoming leads, validate data coming from partners, and filter the data to increase efficiency by creating a single point of entry for internal customer acquisition.

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Arity Marketing Solutions leverage driving behavior data at scale for an especially unique competitive advantage for auto-focused businesses.

• Auto Insurance marketers can gain understanding up front of how consumers drive and use that information to run ad campaigns targeting drivers based on behaviors and propensities, including driving risk, mileage, commute, intent to purchase, premium price, and more, all to gain greater customer lifetime value and profitability. Insights like this driving data can also be used to more accurately price auto insurance based on how people drive, providing a uniquely seamless experience from marketing to pricing to bind, a benefit available only with Arity.
• Automotive retailers can drive more qualified traffic and sales leads for their products into their marketing funnel based on how, when, and where people drive.
• Retail marketers, specifically with brick-and-mortar operations, can gain insight into when and how often their target customer drives past their real-world locations, giving them better ability to predict and reach the prospects who frequently drive past their stores and offer compelling, more relevant offers.

“It’s a challenging time for auto-focused marketers right now as consumers are simultaneously demanding greater personalization and lower prices when shopping for new cars, auto insurance, and other driving-related needs,” said Lisa Jillson, Head of Marketing & Publishers, Arity. “Combining LeadCloud and Transparent.ly’s well-established brands and technologies with Arity’s data and analytics expertise uniquely positions us to provide marketers more differentiated products and services that will drive greater business results and an overall improved bottom line.”

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