The Biggest Product Information Management (PIM) Event Celebrates Opening the Digital Front Door to Commerce

Inriver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, opened registration for PIMpoint . The event is the world’s first and largest product information management event and includes sessions on topics from digital transformation, PIM, cross-border commerce, and more. The event, now in its eighth year, hosts more than 2,000 attendees and will be held virtually October 5-7, 2021.

The theme for PIMpoint this year is “Opening the Digital Front Door: How to Power Revenue-Driving Engagement in Modern Commerce.”

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PIMpoint is designed for the PIM expert, but also for the beginner learning to navigate the world of B2B and B2C commerce. The event kicks off with a Hackathon to celebrate the innovative inriver Community and offers multiple tracks so attendees can mix and match sessions to fit their needs. Customers, partners, and industry leaders join PIMpoint to network, learn, and become inspired.

“Massive shifts in commerce have driven teams to revaluate how to meet buyer expectations and drive revenue,” said Thomas Zanzinger, CEO, inriver. “Teams must be able to scale to reach new markets and buyers and must drive engagement at every opportunity. PIMpoint helps teams learn how to do that in an increasingly digital world.”

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The three-day agenda includes:

• Keynotes sessions with Melissa Gonzalez, Thomas Zanzinger, Johan Boström, and more
• Panel discussions with partners and customers on cross-border commerce, AI, and future-proofing brands
• Small group workshops
• Product demos
• German language track
• Networking opportunities by vertical, geography, and subject matter
• Customer case studies with Birkenstock, BMR, Bugaboo, Cartier, Estée Lauder, SkiStar, Montana, Vestas, and more
• Virtual tradeshow booths with over 20+ industry-leading partners

“The key to successful commerce today is bridging the gap between the online business and the physical world,” says Melissa Gonzalez, keynote speaker, founder of The Lionesque Group, and the Chief Pop-Up Architect™. “Those that can be innovative and embrace new concepts while keeping the buyer engaged will drive revenue.”