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inRiver

inRiver Expands Executive Leadership Team with Steven Baumgartner and Gauri Chawla

Key Hires Support Market Opportunity and Organizational Growth in the Product Information Management Space inRiver, a leading product information management (PIM) solution that helps businesses sell more products announced that Steven Baumgartner, vice president of sales, North America and Gauri Chawla, vice president, global alliances, have joined the inRiver team. These key hires continue the growth and momentum across the organization. "The hires of both Baumgartner and Chawla build out our global leadership team…

Ray Grady, President and CEO, Conexiom Joins inRiver Board of Directors

Former Salesforce Executive Brings Industry Expertise and Customer Insight inRiver, a leading provider of product information management (PIM) solution that helps customers sell more products, today announced that Ray Grady, president and CEO of Conexiom, a SaaS platform that delivers sales order automation, has joined the inRiver Board of Directors. Grady has more than twenty years of technology leadership experience in scaling high-growth, B2B companies like Acquity Group (Acquired by Accenture), CloudCraze (Acquired by…

MarTech Interview with Per-Olof Schroeder, CEO at InRiver

"I believe AI will play a more central role in augmenting the buying experience going forward and will certainly be relevant to our customers." Know Me Hi Per-Olof, tell us about your journey into the PIM industry. What inspired you to join inRiver? My journey into the PIM industry started over 20 years ago during the dot-com boom and e-business transformation at IBM. I’ve spent the last 15 years in SaaS companies, building the business for software and services for Microsoft as the leader of the Productivity and…

inRiver Appoints Per-Olof Schroeder as Chief Executive Officer

inRiver, a provider of SaaS-based product information management (PIM) solutions, announced the Board of Directors has appointed Per-Olof Schroeder Chief Executive Officer. He will assume day-to-day leadership of the company. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud “The Board thanks Thor Johnson for his leadership over the past two years and is pleased to welcome Per-Olof as our new CEO,” said inRiver Chairman of the Board, Jorgen Smidt. “Per-Olof has…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

Erika Goldwater, Director of Global Communications for inRiver, Named in ‘20 Women to Watch’ Annual Recognition Program

Leadership award recognizes strength across the disciplines of sales and marketing inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced Erika Goldwater, director of global communications, was recognized as one of the winners of the ‘20 Women in Business’ leadership recognition program by the Sales Lead Management Association (SLMA). “This is the ninth year of this leadership recognition program and the twenty women selected by the judges have many things in common,” said…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns. Marketing…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

inRiver Customers and Partners Recognized for Innovation, Strategy, and Leadership at PIMpoint Americas 2019

Rapid Growth in Commerce and Omnichannel Demands Requires Teams Build Unique and Ground-Breaking Processes and Strategies to Drive Revenue and Meet Buyer Needs inRiver, a leading SaaS provider of product information management (PIM) solutions, announced the winners of the High Five Awards from this year’s PIMpoint Americas 2019 in Chicago. The awards recognized innovation and excellence of the global community of inRiver customers and partners to drive innovation and results in the rapidly changing e-commerce landscape…

New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels

Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B inRiver, a leading SaaS provider of product information management (PIM) solutions, released: How B2B Companies Solve Challenges of Revenue and Scale with Better Product Information. The third party research analyzes responses from more than 1,300 business decision makers across sectors including manufacturing, food and beverage,…

A Nation of Sustainable Fashion Followers; 9 in 10 Brits Seek Upcycled Garments

With Fashion Week looming this Friday, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September.  Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality – proving that brands and retailers must make it a priority to effectively communicate eco-values and appeal to what is important to their eco-conscious consumers. Marketing Technology News: NetWise…

inRiver Helps Customers Publish Product Information Across Key Marketplaces Faster and Easier Than Ever

New Summer Release Helps Product Marketers With the Functionality That Helps Them Stock, Merchandise, and Optimize the Digital Shelf inRiver, leading product information management (PIM) company, announced the addition of syndication capabilities to its comprehensive portfolio along with other major technology updates around enterprise readiness and extensibility. These updates, specifically the addition of syndication capabilities, solidify inRiver as the only one-stop-shop SaaS PIM solution currently on the market.…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…

inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The…

inRiver Expands Executive Bench and Growth Initiatives for 2019

SaaS Company Continues Strong Momentum with Record Number of New Customers inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Johnson, chief executive officer, Eric Waller, chief technology officer and executive vice president of product, Maria Bolmstedt, vice president of services, and…

inRiver Names Steve Gershik as Chief Marketing Officer

Industry Veteran Tasked to Drive Innovation Across Growing Organization inRiver, the leading provider of SaaS product information management (PIM) solutions, announced the appointment of Steve Gershik as Chief Marketing Officer. Gershik will lead the global marketing organization at inRiver and will help drive marketing innovation and growth as the company enters new geographies and markets to serve their growing customer base. Gershik has played integral roles in successful start-up organizations including Nuance…