Leadership panel will discuss the elevated role of frontline revenue teams in 2022 as they deliver digitally differentiated buyer experiences across the entire customer lifecycle

Folloze announced that it is partnering with Women in Revenue and will co-host the organization’s upcoming year-end program on December 8. The executive panel session will include Folloze customers and senior revenue leaders and highlight the new skills required to support buyer-centric and digital-selling strategies in 2022.

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“We are proud that our Women in Revenue members are playing a pivotal role in the C-Suite leading their companies and navigating this change. I look forward to our all-star panel as they discuss new leadership opportunities for our members as they build next-gen revenue engines.”

The panel includes:

• Carrie Palin, CMO at Cisco
• Mollie Spilman, CRO at Oracle
• Tracy Eiler, CMO at Alation and moderator of the session
• Juliet Randall, VP, Global ABM Strategy at Salesforce
• Cynthie Garner, VP Strategic Accounts at Folloze

New Opportunities and Challenges for Revenue Teams in 2022

Over the past few years, the accelerated pace of digital transformation combined with the COVID-19 pandemic has forever changed the nature of B2B buying and selling. Our new digital-first reality has elevated customer-facing – or frontline – revenue teams in the field. In 2022, these frontline teams will play a pivotal role in building data-driven and revenue-generating omnichannel experiences. A recent Folloze-Demand Gen Report survey found that 50 percent of revenue teams expect a hybrid GTM model where marketing leads and digitizes the entire lead-to-revenue cycle with support from the direct sales team.

“We are excited to co-host this event with Women in Revenue,” said Cynthie Garner, VP of Strategic Accounts at Folloze. “To engage today’s digital-first buyer and drive predictable growth, marketing and revenue teams can no longer leverage old-school technology, linear funnels, and outdated operational processes. As such, 2022 will bring significant change to every B2B revenue team. I look forward to discussing how we are working with our customers, including Salesforce, Oracle, and Cisco to lead this transformation within their companies.”

“An evolving digital-selling environment in 2022 will require new skills and tools,” said Shari Johnston, Founder and Board Member of Women in Revenue. “We are proud that our Women in Revenue members are playing a pivotal role in the C-Suite leading their companies and navigating this change. I look forward to our all-star panel as they discuss new leadership opportunities for our members as they build next-gen revenue engines.”

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