Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced its inaugural, invite-only summit launching in October this year. The event, taking place in New York City, will gather industry leaders to examine the future of a privacy oriented and ad-supported digital ecosystem, with the opportunity to participate in new initiatives to help spur programmatic innovation.

“Our goal as we launch this first edition of the Prebid Summit is to create a forum to address the challenges many across the industry are faced with and provide an environment that allows everyone present to be part of the conversations,” said Mike Racic, President at Prebid.org. “We look forward to welcoming a diverse group of leaders to help define the open source products and guidelines that will prepare our industry for the future.”

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The Prebid Summit will offer a mix of premium content and round table discussions where conference attendees will be active participants, and aim to solve the real world problems publishers, ad-tech companies and buyers are experiencing. Initial speakers will include the following Prebid board members, with more speakers to be announced soon:

• Mike Racic, President, Prebid
• Garrett McGrath, SVP, Product Management, Magnite
• Paul Ryan, CTO, OpenX
• Patrick McCann, Senior Vice President, Research, Cafe Media

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