Questex’s 15th Digital Pharma East, the premier marketing event for life sciences, presented by Fierce Pharma Marketing, announces it will gather the pharma marketing community in-person at the Pennsylvania Convention Center in Philadelphia September 28–30, 2021.

Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities

Across three days, Digital Pharma East will provide a cross section of strategies and best practices broadly used by marketing and commercial teams at big pharma and biotech companies. Industry experts from Pfizer, Bristol-Myers Squibb, Eli Lilly and Company, Novartis, AstraZeneca, and more will join over 1,000 attendees to discuss new ideas, innovations, and emerging trends and learn what it means to be fierce in pharma marketing.

The 2021 Fierce Pharma Marketing Awards, an annual awards program presented by Fierce Pharma, will take place in conjunction with Digital Pharma East. The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. Awards winners will be revealed at a gala dinner on September 29.

Zohaib Sheikh, Head of Conference Programming, Fierce Life Sciences said, “We’ve assembled a group of industry experts with the help of our esteemed Advisory Board, to ensure we help shape the future of pharma digital marketing. We hope you will join us in September to become a part of Fierce Pharma Marketing’s community of leaders from brand marketing, digital health, patient engagement, and commercial teams to take our industry to the next level and be at the forefront of innovation.”

Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego

Digital Pharma East Highlights

• High-level, cutting-edge content from more than 60 sessions will provide actionable strategies for attendees to take back to their teams
• Distinct tracks with in-depth case studies on HCP Engagement, Patient Solutions, Data Science/Analytics, Omnichannel Engagement and Digital Health
• Networking opportunities that will bring the pharma marketing community together in-person after nearly two years

For buyers and sellers engaged in pharmaceutical marketing and commercialization that are unable to attend Digital Pharma East in-person, Digital Pharma East Virtual on October 5-8 will provide an opportunity to reunite virtually and gain additional exclusive content.

Marketing Technology News: The Biggest Senders Have Their Eyes On A Modern Data Warehouse