Speedeon Data, a leader in direct marketing data and consumer intelligence, today announced the addition of its renowned life event data to its AudienceMaker platform. The upgrade aims to make valuable life event data, like moving, marriage, divorce, parenthood, change in income and more, instantly accessible to everyday marketers. By bringing together the power of a brand’s first-party CRM data with Speedeon’s third-party consumer marketing data, AudienceMaker enables advertisers to maximize the effectiveness of both customer retention and prospect acquisition strategies in a matter of clicks.

Since its launch last year, AudienceMaker has already helped brands across verticals – from D2C to healthcare – extract new audience insights, build customized models, create audience segments and activate strategies across direct marketing channels. Now, the inclusion of life event data means even the most lean marketing teams can tap into fresh lifestyle milestone data to give themselves a competitive edge.

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“Life event marketing should be an evergreen strategy for any brand who wants to connect with consumers on a personal and emotional level during key life moments,” states Lindsey Kaiser, Chief Product Officer at Speedeon. “For far too long, many brands have implemented life event strategies in a stop-and-go fashion, just because it was too hard to get to this type of data quickly and easily. By putting our life event data into AudienceMaker and keeping it updated around the clock, we’re essentially giving marketers instant access to a pipeline of valuable prospects and current customers who may need their product or service more than ever,” adds Kaiser.

As marketers are faced with tightening resources and budgets, precisely targeting the most valuable customers and prospects is the only way to achieve growth goals while improving ROI. With the life event data inside of AudienceMaker, platform users can:
➡️ Analyze – Overlay life event variables on top of first-party data to see which customers are currently experiencing key life events.
➡️ Visualize – See where target audiences, like new movers for example, are in relation to a brand’s locations to better focus spend.
➡️ Build – Create hyper-targeted segments of customers and/or prospects experiencing a particular life event that aligns to the brand’s offer.
➡️ Segment – Access 1000+ additional data points, such gender, income and interests, to further segment audiences and refine messaging offers.
➡️ Activate – Reach key audiences across addressable direct marketing channels, like direct mail and digital.

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