Extreme Reach, the company behind a new global unified creative and delivery platform, unveiled ‘XR’, their new company brand. XR reflects Extreme Reach’s position as a global technology company that offers end-to-end creative and production solutions and insights to the 1,000+ brands, agencies and studios it serves around the world.

“The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control”

XR is harnessing AI and data-driven insights to help Marketers make smarter decisions and drive return on investment. This new identity clearly exemplifies XR’s commitment to deliver the most tech-forward solutions and service to clients.

“The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control,” said Louisa Wong, Chief Executive Officer for XR. “As we transition to XR from Extreme Reach, XR is still the same company you trust to move your creative forward by delivering content to any screen, anywhere in the world, with valuable insights that help transform your business,” added Wong.

Furthering XR’s platform is SpotlightXR. Led by Gaurav Agarwal, SpotlightXR is a complementary solution and is focused on modernizing and reimagining payroll, accounting, and residuals for the entertainment industry as well as commercial talent. As creative, media, and production continue to converge, XR believes the need for a unified solution is here.

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In addition, XR also announces the appointment of Jo Kinsella as Global President of SourceXR, the company’s platform to power creative storytelling globally. XR will share the new platform and brand during CES 2024.

The value of SourceXR is leveraged across brands and agency clients by delivering any creative asset to any screen, anywhere in the world. This year alone, SourceXR has delivered to 19,000 TV and digital platforms in 130 countries, providing unparalleled visibility so clients can benefit from cross platform advertising at scale.

The appointment of Jo Kinsella demonstrates the commitment to drive value across the client base and she takes immediate responsibility for the company’s global growth strategy, revenue and execution with a strong near-term focus on offering data and insights that have never been previously available in support of creative performance.

Said Kinsella, “The global impact and value of what we are driving at XR is exponentially greater than anything I’ve seen to date in terms of the advantage it will deliver to global brands and agencies. It’s exhilarating to be here at CES today as XR goes live and our clients and partners join us for this pivotal moment.”

Kinsella is a 25-year software veteran with a proven track record of bringing to market innovative products and services across the adtech and fintech industries. Throughout her career, Kinsella has powered the success of brands worldwide, while helping the companies she’s led to achieve their full potential.

Prior to her appointment, Kinsella most recently served as president of global ad delivery and measurement company Innovid, a role she took on after the acquisition of TVSquared, which Kinsella co-founded.

“Jo’s appointment at rebrand was intentional as she is highly respected in our industry and was a trusted advisor throughout this process. We now need her where our team, clients, partners and investors will benefit from her leadership the most – in execution mode,” added Wong.

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