Corporations and organizations all over the world have prioritized the development of new and more impactful means to effectively engage clientele, customers and employees across incredible distances. However, with the ongoing pandemic and the current state of global business and industry, this task has now not only gained much more importance, but has become considerably more difficult. The world may be more connected now than ever, but somehow harder to reach. International companies struggle to maintain influence over far flung branch operations due to COVID restrictions and the rising cost of travel. While, markets are saturated with brands jockeying for the attention of an increasingly easily distracted consumer base. Anyone with a message to deliver is looking for a way to communicate it more efficiently, amplify its reach, and do so in a manner that will increase retention among its recipients. This is all a roundabout way of saying that they are in search of a “wow” moment. So, how do we cultivate awe and wonder in those with whom we communicate? By showing them something they never knew was possible.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

Holographic technology for much of its perceived existence has been limited to the pages of science fiction. A fantastical and far off eventuality, achieved only by some advanced civilization along with other hard to fathom technological developments like the flying car. The fact is that not only do these holographic capabilities exist, but they are already being employed in the field of global telecommunication. Not as some unwieldy, cost-prohibitive curiosity either, but as an effective and trusted solution to a host of problems that exist within countless industries today. Through the use of HoloPresence^TM, a holographic telepresence technology developed by ARHT Media, an individual can be captured in high-definition holographic form and beamed anywhere in the world with a high speed internet or 5G connection available and appear before an audience in real-time with the same sense of presence as being their in-person. Overcoming time and space and appearing with great impact.  The type of memorable and impactful engagement that executives, world leaders, and speakers are eager to seek out.  But is it practical?

One only needs to consider the cost of travel. At the best of times, business travel for even a single executive is expensive, requiring airfare, hotel, car rental, food and various other expenses. Post-pandemic, business travel has become a logistical nightmare with levied restrictions, social distancing mandates and quarantine protocols to adhere to, nevermind the added anxiety of exposing oneself to the heightened risk of contracting a potentially deadly illness. On the other hand, The implementation of a holographic network would not only cut these expensive line items from company budgets and offer struggling enterprises another avenue to help reduce overall operating costs, but would allow companies to forgo the complication of coordinating these trips around ever changing travel guidelines.

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

The cost of travel goes beyond just the price, however. Consider the physical and emotional toll; watching the sunrise from the window of an airport shuttle, existing in a jet lag-induced fog for days on end, taking the red eye home and hoping to make it in time for a child’s dance recital. The awareness surrounding the importance of maintaining a healthy work/life balance has thankfully increased in recent years and the hours and days wasted in travel simply do not feel nearly as warranted, especially given the continued advancement of technologies that render such travel obsolete. An executive in suburban LA can be hosting a meeting in Singapore in the amount of time and effort it takes to drop their children off at school, navigate traffic, and stop for coffee.

Now combine all of these factors with the environmental impact. The carbon footprint of the business travel industry is well documented and given our planet’s current climate crisis, a more concerted effort across countless industries is required in order to reduce our global carbon emissions. The amount of pollution that would be offset by the further adoption of holographic telecommunications would be significant and go a long way to helping many companies and organizations become carbon neutral. Simply put, business travel no longer makes sense fiscally, socially, and environmentally to continue to conduct with any regularity, especially when superior alternatives exist.

The practical application of holograms are no longer some distant future to dream of, but a reality that is underway right now. ARHT Media, through their HoloPresence^TM technology, is pushing the boundaries of holograms when it comes to communications and answering the pressing questions surrounding our current global business climate. How do we move forward and effectively, efficiently, and sustainably deliver our ideas in a more meaningful, impactful manner in a post-COVID world? The answer is through continued innovation and the pursuit of “wow”.

Marketing Technology News: Audience Targeting in Local Media Markets: More Than a Sum of Its Parts