Infillion has acquired Phonic, a global market research platform designed to build voice and video surveys, analyze insights, and create media-enabled research for its partners. Phonic uses AI to accelerate analysis of the data it collects and works with an impressive list of enterprise and academic clients.

“Phonic is thrilled to join Infillion and its impressive team,” said David Ferris, Co-Founder and CEO of Phonic. “Being part of a premier, customer-focused tech company allows us to leverage Infillion’s industry expertise, existing relationships, and resources to accelerate product development and expand our footprint.”

Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation

Phonic, founded in 2020 by Ferris and Mitchell Catoen, Silicon Valley engineers, is focused on using artificial intelligence to blend quantitative and qualitative research to deliver better consumer insights. Phonic delivers highly accurate consumer sentiment and measurement solutions to advertisers for analytic and attribution purposes.

“Customer insights are essential for brands that want to understand and engage key audiences,” said Rob Emrich, founder and Executive Chair, Infillion. “Phonic’s research platform, designed to capture unstructured data including voice and video, expands Infillion’s measurement solutions with deeper, more real human sentiment and data.”

The acquisition of Phonic follows Infillion’s acquisition of data company Analytiks.ai last fall.

Marketing Technology News: The Impact of User-Agent Reduction and Client Hints on Privacy