Nora Snoddy
Director, Marketing, Emma

Last night, we witnessed the spectacular inauguration of Marketing United 2018 by Emma.

This year’s focus is on unfurling the irresistible power of storytelling and riding the wave of marketing technologies. As an event partner, we decided to deep dive into Emma’s vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Nora Snoddy, Director, Marketing, Emma.

Tell us your story at Emma and the technology you handle?

I’m the Director of Marketing at Emma, where I am responsible for Emma’s campaign planning, brand management, and lead generation efforts. I’m a native of New Jersey, but I’m so glad to have called Nashville home for the past several years.

What is the most exciting part about attending the Marketing United 2018?

There’s so much to do at Marketing United, from meeting with Emma’s great customers and other key stakeholders to mingling with my fellow colleagues. I’m most excited about the content that’ll come out this year’s event, all of which is focused on the art of storytelling. This is an angle I’ve been following for quite some time. And don’t forget about the amazing venue, the Country Music Hall of Fame—it’s an experience for sure, and I’m so glad we’ll be back there for our fourth year.

At Marketing United 2018, how do you intend to foster authentic engagement between your customers and the brand?

Marketing United is a great opportunity for Emma customers to engage with Emma and hear from our people, from executives to product management. The pre-conference welcome party is open to all and a great example of how we foster engagement onsite.

What are your predictions on the ‘State of Email Marketing Automation’ for 2018-2022?

Today’s consumers expect relevant marketing messages, and marketers need to get the balance right—they need to get better at segmentation and delivering a 1:1 experience. Like my colleague Colby Cavanaugh mentioned, personalization is at the heart of this. Marketers ought to use personalization responsibly, however, as the inbox is an inherently personal space. Because of that, marketers should use data accordingly to make email communication truly feel one-to-one (without being creepy).

AR/VR/Webinars and Event Automation– What are your predictions for the B2B marketing community promoting these contemporary technologies?

Webinars and podcasts are great engagement tools and an awesome way to generate brand awareness for thought leadership content as well as events. It’s central to our marketing program at Emma. Not to mention, it’s a great way to provide invaluable content to marketers.

Thanks for chatting with us, Nora.
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