Oren Kandel, CEO and Co-founder at Munch chats about AI and how it is impacting the video and creative process for modern B2B marketers:

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Welcome to this MarTech Series chat, Oren, tell us about yourself and more about Munch – what are its core features?

I’ve been fascinated with the world of technology from a very young age, starting to code at 6 years old and venturing into entrepreneurship by age of 9. After years spent working at Microsoft, the drive to innovate something of my own led me to create Munch, alongside Peter Naftaliev.

Munch is a leading AI-powered automation platform for social media that helps businesses and brands maximize their ROI on long-form content. Leveraging advanced AI, Munch effortlessly turns single purpose videos, such as podcasts, webinars, and livestreams and transforms them into a series of engaged clips that keeps brands at the forefront of digital trends. Our core features include AI-driven automated editing tools including instant subtitle generation, pre-scripted social posts, catering to a multilingual audience, and optimized content clipping to keep action in the center of the frame no matter what social media platform it will be shared on. This approach ensures a global reach for businesses looking to amplify the impact of social media strategy.

At Munch, we are passionate about empowering businesses and marketing teams to seamlessly produce content that aligns with today’s evolving media landscape.

Can you comment on the growth of short form video content in today’s digital marketplace (reels etc) and how this trend will redefine digital marketing in future?

Recent reports show that 90% of marketers using short-form content intend to increase or maintain their investment as using short-form content has the highest ROI of any media format (source: HubSpot). It’s clear that the digital marketplace has witnessed an explosive growth in short-form video content namely due to its accessibility, entertainment factor, ease of consumption, and high share-ability.

Looking to the future,  this trend will continue persisting, pushing marketers to innovate constantly but to do this effectively they will need to leverage technology, like AI, to keep up with the pace of content creation and to ensure they stay relevant in trending conversations. This will inevitably lead to more targeted and efficient marketing strategies that resonate on a personal level with viewers, creating a more interactive and responsive digital ecosystem.

When it comes to video marketing today, what are some of the biggest must-dos that you feel creators and marketers aren’t pursuing enough?

There’s a significant gap in how creators and marketers harness the power of data-driven insights. Content professionals today must craft content that will resonate with their target audience and when it comes to distributing content, knowing where and when it’s most likely to be seen and shared is crucial. Leveraging AI for strategic content analysis, helps with this as it enables a deeper understanding of audience preferences and behaviors which empowers content professionals to make informed decisions, tailor their content more effectively, and increase their reach and engagement.

It’s no longer enough to create one-size-fits-all content; videos must be tailored to the unique formats and audiences of various platforms for maximum engagement. In an era where audience attention is fleeting, data-informed content, customized for specific platforms, becomes essential. By leveraging data to understand these nuances, marketing teams and content professionals can produce content that not only captures but also retains audience attention in a highly competitive digital landscape.

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How in your view is AI changing the game for creators and video marketers? What can today’s marketing and creators who depend on short and long form video content do to enhance their use of AI in a more optimized manner, so as to benefit the eventual consumer of the content?

AI is revolutionizing the game for businesses and brands of all sizes by streamlining the video creation and editing process. Video production is a time and resource-intensive process that comes with high costs, and intense creative demand, but AI has emerged as a critical solution across every stage of the video creation process. From helping to analyze viewer data and preferences to create resonating content to automated tools that cut the time-consuming aspect such as editing and sound design, AI allows video marketers to focus on the creative aspects of content creation.

My advice for marketers looking to implement AI tools to optimize their workflow is to research and experiment with different technologies to see what will boost your needs and give you the competitive advantage. Additionally, use the insights the tools give you to inform your content creation decisions and marketing strategies as this will help produce more engaging, relevant, and successful video content, ultimately enhancing the experience for the end consumer.

How can today’s content professionals stay abreast of changing trends in content creation and how can AI help here in your view?

AI is proving to be invaluable through its ability to analyze video and large datasets which helps content professionals identify current trends and also predict future emerging trends by meticulously scanning social media interactions, consumer behavior, and engagement metrics to offer a real-time pulse on what’s resonating with audiences.

For content professionals looking to harness AI to stay ahead of trends, the integration of AI-powered predictive analytics and market research tools is crucial. These tools provide insights into which topics are gaining traction, the type of content formats that are currently popular, and how audiences are responding to different content strategies.

If you had to share a few AI trends that will lead the martech and adtech space in 2024 and beyond, what would you talk about?

As algorithms continue to advance, AI is well-positioned to help streamline the content creation process and unlock creativity blocks, serving as every content professional’s personal assistant in 2024. Predictive analytics and enhanced personalization will play an increasingly significant role in driving content decisions, allowing marketers and content creators to analyze large data sets, predict consumer behavior and anticipate market trends. AI-powered data analysis will enable highly targeted content creation by identifying and classifying micro-audiences within larger audiences, redefining the granularity with which content creators understand their consumers in this upcoming year. These trends signal a future where AI not only automates tasks but also drives innovative and effective strategies for connecting with audiences.

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