Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales

Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.

Why it Matters: Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending.

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Key takeaways include:

• Implementing compelling loyalty programs and offering high-value products
• Demonstrating a strong commitment to education and localized programs
• Ensuring transparent data handling to build trust
• Leveraging family-oriented marketing approaches
• Providing a seamless omnichannel experience for convenience and customer satisfaction

88% Likely to Purchase from Brands in the Past

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