Genius Search Metrics Unlocks Key Insights into Local SEO Performance, Allowing Brands to Monitor Engagement and Rankings with Greater Transparency

SOCi Inc., the CoMarketing Cloud for multi-location enterprises, is launching Genius Search Metrics, a new dashboard feature enhancing Genius Search by providing businesses with the ability to track the impact of search optimizations on their local search performance. Available on Nov. 19, Genius Search Metrics marks a significant step forward in enabling enterprise and commercial brands to make data-driven decisions to optimize their online visibility.

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Genius Search Metrics offers comprehensive insights into search rankings and listings engagement, allowing businesses to monitor the real-world effects of applying Genius Search recommendations. Users can now access high-level reports that showcase key improvements in search performance over time. These insights enable companies to strategically adjust their SEO efforts and maximize their local search visibility.

“Understanding the impact of search optimization efforts is essential for marketers looking to improve local search performance, but they have faced the challenge of linking their actions to measurable outcomes and determining what drives the best results,” said Nicole DiNicola, VP of Product Marketing, SOCi. “Genius Search Metrics simplifies this process, giving businesses an intuitive, all-in-one dashboard to monitor search rankings, track engagement, and measure the tangible impact of Genius Search recommendations.”

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Key Features of Genius Search Metrics Include:

• Search Rankings at a Glance: View comprehensive reports on search rankings and understand performance trends over time, enabling businesses to evaluate their position in local search results.
• Engagement Tracking: Monitor listings engagement to identify which strategies are driving customer interactions, ensuring resources are focused on effective tactics.
• Actionable Insights: Access visualized reports and data-backed insights to make strategic decisions, identify growth opportunities, and optimize local search strategies.
• Streamlined Reporting: Centralize search performance data in an intuitive dashboard, simplifying the process of monitoring search data across multiple locations.