Advertising and Marketing Trends on TikTok – What Brands Are Doing

Want to grow your target audience manifold? Use TikTok marketing and ads…

TikTok has taken the marketing industry by storm as global brands like Amazon and Taco Bell are creatively advertising their products there. These advertisements have reached millions bringing popularity and revenues to the brands’ tables.

So, do you think your small brand can create a niche for itself on the platform? Well, with the right approach, you can do so. Not only can you increase your brand awareness, but the advertisements will also bring more brand engagement. If you are convinced about the benefits of TikTok ads, the following points can help.

Learning from the Best:

1. eBay and TikTok

eBay is one of the first eCommerce companies to try their hands at TikTok. The ad effortlessly explains that no brand needs to go complex with advertisements. In the video by eBay, the company used a trending song with no on-screen copy with a single-line caption.

Although the company didn’t use any flashy taglines, the brand brought plenty of its products. Fortunately, users could connect personally with it. For many TikTok users, it resembles a fashion influencer’s unboxing or try-on Vlogs.

Lessons to learn:

• Brands can try their hands at minimal copy ads or no-screen copy ads and see how far the visuals work.
• Pairing music with your video is not so difficult in TikTok.
• Just make sure that your video looks crisp and free from fluff.

2. e.l.f. cosmetics

The popular cosmetic brand e.l.f, created a brand video with the help of an influencer to appeal to its audience. The video included a complete experience of a package received from the brand – from unboxing to using it. The best part of the video is that it doesn’t look fabricated and gives an authentic vibe.

Lessons to learn from e.l.f:

• Creating videos with TikTok influencers will reap good results.
• When working with an influencer, never keep any strict guidelines.
• Let the message from the influencer go naturally.

3. TikTok Ad by HelloFresh

Honestly, the ad by HelloFresh on TikTok looks as fresh as the name of the brand. The ad is a classic example of an advertisement drawing upon user-generated content. The brand successfully created a raw video giving an original feel to the content and aligning it well with the visual aesthetics. The brand has also made use of branded content such as its logo and other elements throughout the video subtly.

Lessons to learn:

• Brands must pull out a simple yet effective approach to TikTok advertisements.
• Keeping the focus on UGC, branded elements can be added subtly and effortlessly throughout.

4. Haier Japan

In the TikTok ad posted by Haier, the brand relied upon raw content. The primary focus and key area were the use of music. Music plays an important role today and when you sync your message with the music beats well, it becomes a hit in the market. Fortunately, Haier was able to do it.

Lessons to learn:

• Music is not a secondary component in TikTok ads, it has equal importance as the other elements.
• The music and the visuals must sync harmoniously for a better result.

5. Grubhub TikTok Ad

Brands create meaningful UGC as well as fabricated videos with TikTok, but a few brands are nailing it with funny videos as well. One such video was rolled by Grubhub. Of course, the video didn’t use any kind of trending audio, but it did use a video format that many users on the media platform enjoy. The ad very subtly conveys the less exaggerated offerings of the brand – Grubhub delivers items besides food as well.

Lessons to learn:

• Brands can use TikTok beyond the trending audio, just the video format should be right.
• Before starting with TikTok videos, it is important to get familiarized with what is happening.

6. The Woobles Ad by TikTok influencers

To popularize the brand, The Woobles took help from a crochet influencer. The lady posted an unboxing video on her account. The video very clearly showed the unboxing experience of the user, a clear view of the materials received, and also testing the supplies. The video has every bit of authentic and genuine information about the items received. The ad format from TikTok is one of the best ways to communicate the benefits of your branded products.

Lessons to learn:

• Unboxing the products and showing them on screen is a powerful technique.
• Do that with the help of an influencer.

Take Off with TikTok

We hope you pull out some inspiration from the above examples and refocus your marketing and advertising efforts. Take home some actionable creative insights and succeed with your future TikTok campaigns.