AI and Search Engines: A Breakdown

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From the search results you see to the related topics recommended to you for additional exploration, AI oversees everything in search. Furthermore, today’s search engines cannot work without advanced AI. A variety of intelligent technologies with the capacity to learn and advance independently are collectively referred to as AI.

You may be familiar with terms like “machine learning,” “deep learning,” “neural networks,” “voice search,” “computer vision,” “image recognition,” “natural language generation (NLG), and “natural language processing” that refer to various AI technologies (NLP). Here, we’ve taken a closer look at the fresh faces on the AI search scene that are improving people’s lives in many fields.

1. You.com 

You.com, an AI-powered search engine founded in 2020 by Socher and Bryan McCann, uses natural language processing (NLP) to comprehend search queries, rank the results, and semantically parse them into other languages, including programming languages. In addition, users can perform tasks without leaving the results page because of the platform’s extendable built-in search apps, which summarize results from around the web.

2. AlphaSense

Over 2,000 top businesses use AlphaSense, a prominent market intelligence and search platform, which it has been doing since 2011. Through the delivery of insights from a wide range of public and private content, such as corporate filings, event transcripts, news, trade journals, and equities research, its AI-based technology has assisted professionals in making wiser business decisions. In a Series C financing headed by Goldman Sachs and Viking Global, AlphaSense raised US$180 million, according to a Forbes piece from the previous year.

3. Syte

By utilizing AI-enriched tags, NLP, and a powerful rule engine, Syte, a platform for eCommerce firms, provides customers with the most relevant, high-converting search experiences. Every product is enhanced by the company’s Augmented Site Search, which uses unique visual AI technology. In addition, Syte ensures that customers only see the most pertinent, high-converting results by combining advanced NLP with a robust rule engine.

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4. Searchable 

Thanks to Searchable, a robust AI-driven document center, you can quickly search and retrieve your work documents across many devices, cloud services, email providers, and productivity apps. It is compatible with all the most widely used cloud services, including DropBox, OneDrive, and Google Drive. Searchable is appropriate for people who keep their documents and data in many places. In addition, Searchable will be helpful to bloggers, content producers, YouTubers, digital marketers, and everyone else who works online.

5. Coveo 

Coveo creates intelligent enterprise search and predictive analytics solutions for enterprises, which are frequently at the top of paid searches on “AI Search.” The company has partnerships with well-known names in the software industry, such as SAP, ServiceNow, Adobe, and Zendesk. In addition, they use their patented “Coveo Relevance Cloud” to personalize interactions with search, data, and AI to increase relevance at every touchpoint.

6. History Search 

A capable browser history search tool is called History Search. You can go back and search through your past searches to identify websites that you previously visited with cryptic text or topics. History Search enables professionals to finish tasks more quickly and with fewer interruptions when working online. You can also optimize your workflow with no loss of quality. Quickly initiate your search to gather any data you require to enhance your workflow, then access the correct project board or whatever is necessary. In addition, the ability to store sessions and open numerous pages at once is made simpler by this AI-powered tool.

7. Shopify

Shopify, a Canadian cloud-based, multi-channel commerce platform aimed at small and medium-sized enterprises, is already a major player in the e-commerce industry. Their acquisition of start-up search expert Donde has given them a distinctive ability, the visual search of clothing. Instead of using text-based searches, Shopify users may find and search for clothing goods based on visual qualities. Shopify has a reputation for acquiring promising firms to offer them a competitive edge. After announcing a total year sale of over US$4.6 billion in 2021, it is clear that this strategy is paying off.

8. Omnisearch

An innovative AI search tool for the education sector is called Omnisearch. Using AI, Omnisearch enables instructors and course designers to make their course content fully searchable while allowing students to conduct accurate information searches. In other words, students can use this search tool to get the precise content they need, including documents with images and videos. They can search through previous lecture notes and course audio to identify certain topics and terms that they want to remember specifics about. AI is used by Omnisearch to index and process the stuff you enter. When Omnisearch is prepared for usage, it displays the precise location of the search terms. In addition, it enables rapid content to ingest all file formats.

Content marketers are using AI to address a wide range of SEO issues, and those particular applications of AI technology are developing into separate SaaS businesses. Although AI can’t completely replace SEO specialists, AI-powered technologies are nevertheless becoming necessary for SEO success.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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