Most of us are familiar with video ads. You open your social media account every day only to see your screen flooded with various promotional ad videos. However, have you heard about audio ads?

As digital streaming has gained popularity in the past decade with voice assistants, audio ads are gradually making their name in the mainstream. These ads are offering a powerful way to reach their target audiences in a more personal and engaging way. From informative podcasts to catchy jingles, audio ads are offering a sea of creative capabilities to make a brand stand out in the market.

So, are you ready to take a deep dive into the endless world of audio ads? Grab your favorite drink and let’s start our journey to understand audio advertising, the latest tools, and how it has grown in the past few years.

Audio Advertising – what is it?

Audio advertising, as the name suggests, is the use of audio content like podcasts, radio commercials, and so on to promote a product, a service, or both.

While audio advertising has been around for decades, the most traditional being radio commercials, the rise of digital platforms has paved the way for more varieties of audio ads. As the landscape of audio advertising is evolving significantly, modern advertisers have more options than ever to reach out to their target audiences.

Why should we use audio ads?

Audio ads have become quite effective in today’s busy world as they can reach a wide audience delivering a message that is absorbed by them easily. The main advantage of audio ads is that they are less intrusive, as they are unlikely to interrupt user experience the way pop-up ads might. Moreover, the right audio message can create an emotional connection with the listeners making way for an impactful brand message.

Let us now look at the latest trends in audio advertising here.

1. Podcast Advertising

A prominent trend in audio advertising is podcasts. Although podcasts are already popular today, we will soon see the trend of adapting to the latest technologies, such as AI and machine learning. As the popularity of podcasts grows, advertisers can tap into engaged audiences and target them through specific demographics.

2. Voice-activated Ads

Another fascinating trend is voice-activated ads. Consumers are increasingly adopting smart speakers, and thus, brands can leverage voice assistants like Apple’s Siri or Alexa to deliver personalized messages to their target audience.

3. Programmatic Audio

Along with other trends we stated above, programmatic audio is also gaining momentum as it is allowing advertisers to buy and sell ad space in real time using algorithms. It is a type of advertising that can be used across different digital platforms, such as internet radio, podcasts, streaming music services, and more.

4. Interactive Audio Ads

Another way of audio advertising is through interactive audio ads. Advertisers can make their listeners interact with ads through voice commands or touch controls. Through this, brands can create an immersive experience for their audience.

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Top Audio Advertising tools to advertise

1. Terminus

It is one of the leading audio advertising platforms for personalized, scalable, and multi-channel campaigns. Terminus is a good tool for advertisers to reach out to their specific audiences at home, at work, or wherever the audiences are located.

The prominent features of the platform include precision targeting, retargeting, contextual advertising, transparent ad reporting, and connected TV.

2. AudioGo

For advertisers who look forward to creating ads on streaming platforms, AudioGo is a good option. AudioGo is a self-serve programmatic audio advertising platform making it easy for the user to create, schedule, and run ads on various music streaming platforms that customers listen to.

The prominent features of the platform include comprehensive targeting, targeted audience guidance, display ad builder, performance insights, retargeting, and real-time optimization.

3. Instreamatic

It is another effective platform for programmatic audio advertising. The best part about this platform is that it is a Google-drive AI marketing platform, and it uses advanced technology to help brands better understand consumers and generate sales.

The prominent features of this platform are VAST, SSP, open-source SDK, and open RTB.

4. MediaMath

If you are use omnichannel DSP platform, MediaMath is a perfect tool for your audio advertising. Today, the platform is helping thousands of advertisers solve challenging marketing problems to gain deep insights into their customer relationships across screens and across the world.

The prominent features include audio segmentation, precision targeting, asset repurposing, publisher partnership, and integrated reporting.

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Summing Up

Audio ads with music streaming, podcasts, and more hold a special place in the future. The opportunities for audio ad space are massive. Audio ads fit perfectly in a diverse range of platforms. These platforms have engaged interested audiences very well.

So, follow these trends and start your audio ad today.