B2B Social Media Trends: How Brands Drive Their Social Media Campaigns

B2B social media; you have heard about it often, and you may plan to start your campaigns soon. But do you know how to add more effectiveness here?

Let us walk through everything you should know about B2B social media drawing inspiration from the top B2B brands.

Like B2C social media, B2B social media also aims to market its products and services to prospects and potential business clients. Nevertheless, the approach in B2B is a little different. B2B marketing needs a strategic approach to reach business owners and decision-makers. Nurturing connections built on social media can lead to significant purchase agreements.

A B2B social media strategy can work on every social media platform; the platform can be any, strategy creates the difference.

Before we share our pieces of advice on creating a B2B social media strategy, let’s take a cue from how the leading B2B brands are boosting their social media presence.

1. IBM

Learn how to use the legacy and history of your brand to create a compelling social media strategy from IBM.

A simple act of sharing videos and photos of past products helps IBM build trust and credibility with current and potential customers. Furthermore, IBM also shares sharing life experiences and anecdotes from the life of its employees to establish a long-lasting connection with its audience.

2. MailChimp

Mailchimp serves as an exceptional marketing company and it exemplifies how one can stand out from the competition. If you have seen the Instagram feed of Mailchimp, you will observe that most of the posts from the company consist of colorful and interactive graphics.

On Instagram and LinkedIn, the company shares tips from its partner community. They have crafted this beautiful way to share the customer profile that helps them show off the wide range of use cases of Mailchimp supports.

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3. HubSpot

If you are looking for a social media profile offering valuable content, HubSpot is the one. The company specializes in posting resources, research, and training videos so it becomes a valuable source of insights and leadership for its community of followers.

Their B2B social media strategy focuses more on knowledge sharing to help marketing and sales professionals to improve their productivity at work rather than pitching their own products.

4. Shopify

Shopify is one of the leading e-commerce platforms and lately, it has received a lot of traction with its video marketing strategy. How was this possible for the brand? Because they know what their customers were looking for.

They did well while posting the ‘how to’ videos and tutorials for small businesses, entrepreneurs, and more. They knew what their target audience was looking for and they created videos to offer solutions to their pain points.

5. Adobe

Do you know why social media campaigns of Adobe hit the list? It is because they use stories, insights, and experiences of their staff to create content that connects with their audience. The real-life stories of Adobe push users to follow it more.

Adobe also leverages the power of user-generated content to fill its Instagram feed, which is cost-effective and builds customer loyalty.

So, what did we learn from them? Let us sum up our learnings here.

1. Know your brand’s potential – a SWOT analysis will help

Know before you post. A thorough research on what your company is, what it can offer, who your customers are, and what are your strengths and weaknesses will help you clarify your social media goals.

2. Keep your customers at the top

We post content for our users and customers, so, it is essential to know your customers in the first place. Know them, find out what they want to know from you, and create content keeping their priorities at the top.

3. Choose the right social media platforms

Not every social media platform is meant for you. If your competitor is doing well on LinkedIn, it doesn’t mean it will work in your case as well. Find out where your customers are most active and choose the right social media platform for your brand.

4. Always finding a new angle to initiate conversations

Social media posting is less about selling and more about establishing connections. Hit your creative thought process and always find out newer ways to kick-start a conversation with your audience.

Wrapping Up

Running a successful B2B social media campaign is like solving a maze. Take every step thoughtfully and strategically. One wrong turn, and you lose the match.

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