Every organization tries hard to leverage advanced technologies to make its marketing team efficient. Post-pandemic, marketing and advertising have undergone drastic changes. From the way an organization interacts with its audience to how consumers shop online, we have observed significant changes in the entire marketing and advertising landscape.

The makeshift has been bolstered by the birth of cloud advertising platforms, which help marketers know more about customers and create strategies in real time. Cloud advertising platforms help organizations stay in touch with end consumers through various channels such as social media, mobile, and the web seamlessly.

What is cloud advertising?

A cloud advertising platform enables customers to plan, build, edit, and administer display advertising campaigns without being bound by a specific device. They offer cloud-based services supporting transaction, advertising, and selection of products where the content is finalized at the time of end-user access.

What Do Cloud Advertising Platforms Do?

Cloud advertising platforms help businesses plan, build, manage, and measure ad campaigns. Some of the services they offer are:

• Collection and accessibility of Customer Data: Access to accurate customer data is critical in today’s competitive market. While collecting data through manual surveys requires effort, cloud advertising platforms make data collection easy. A cloud offers access to a copious amount of accurate data, allowing businesses to utilize a plethora of customer information.
• Personalized customer experience and targeted advertising: The ubiquitous use of the internet has made it imperative for all businesses to advertise online. However, simple marketing is not enough. Customers need personalized experiences in the form of specific content and ads. Cloud advertising platform helps deliver such customer experiences.
• Access to powerful analytics and tools: With cloud advertising platforms, organizations can collect tons of customer data, but how do you utilize such a copious amount of data? Enter cloud advertising, where the platforms offer useful cloud-based analytical tools. These powerful tools offer incredible processing power along with high efficiency.
• Scalability and Flexibility: Cloud advertising platforms offer on-demand capabilities with significant flexibility. Cloud-based servers allow businesses to scale up as their business grows.
• Cost-effective: Cloud advertising platforms help businesses save money. Compared to traditional marketing, cloud advertising platforms use social media, which is mostly free. Even paid advertising through cloud advertising is cheaper than ad space.

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Growth of Cloud Advertising Platforms 

Cloud advertising is expected to grow by 16.5% during 2023-2028. The rapid shift in digitization and the growing popularity of e-commerce among people across several regions are expected to thrive in the cloud advertising market.

Cloud advertising service is segmented by type, service, and geography. The following section covers the major market trends shaping the cloud advertising market.

• Software-as-a-service segment is expected to occupy a significant share. SaaS is an emerging new technology allowing businesses to access and store data online. SaaS technology is characterized by flexibility, scalability, reliability, and agility.
• North America is dominates the global cloud advertising market due to the high cloud adoption rate among regional end user. Many market vendors are US-based
• Amazon now dominates the e-commerce sector in the United States, which will speed up the adoption of cloud solutions in the region. As reported by the U.S. Census Bureau, e-commerce sales will reach USD 1,034.1 billion in 2022, an increase of 7.7% (0.4%). There was an 8.1% increase (0.9%) in total retail sales from 2021 to 2022. 14.6 percent of all sales in 2022 were online.

As a result, companies in the region are using the cloud to store and analyse their data, and the trends seem to continue further. The growth of the cloud advertising market is driven by a number of factors, such as the rise in online advertising, growing demand for scalability and flexibility, and declining costs.

Let us now examine some global tools in this space.

Top cloud advertising platforms

• Marketo: A popular cloud marketing platform with the help of which businesses can personalize content, segment their prospects, and engage with the prospects via different platforms.
• Amazon Advertising: Amazon Advertising is a cloud advertising platform that allows businesses to reach Amazon customers through a variety of channels.
• Salesforce: It offers tools a business needs for sales and relationship management. It also comes with a customizable CRM, which is built using AI technology.
• Oracle: It is a great tool for both B2B and B2C cloud advertising campaigns. It helps you collect data, target the right audience, and engage with them.
• Adobe Advertising Cloud: Adobe Advertising Cloud is a cloud advertising platform that offers a wide range of features and services for managing ad campaigns.

Conclusion

Many companies use cloud computing for different purposes, such as access to data, analytical storage, advertising, and more. For cloud-based advertising, Amazon and Staples are the leading companies offering customer reviews, feedback, and product recommendations based on customers’ purchase histories.

Staples also focuses on personalized messages to create a list of products or services a customer might need and suggest them at the right time. You can use these cloud advertising platforms and level up your advertising game.

We hope our article helped you get an idea of cloud advertising market. Keep coming here for more.

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