Marketing is the most evolving organizational function. As a result, all the roles, tasks, and tools associated with this function must evolve as well, mustn’t they?

Today, we will discuss the roles and responsibilities of a Chief Marketing Officer (CMO) and how he or she should develop their skills so that organizations keep head-hunting for them.

Marketing is about understanding people’s needs and desires, and then creating products and services that meet those needs.” – Philip Kotler, Author of “Marketing Management

Modern businesses are constantly looking for newer and more effective ways to reach out to their target audience in the midst of a world where technology and customer trends are dynamic. Thus, CMOs must be prepared to respond to these developing trends to stay ahead of the competition.

Who is a CMO?

A chief marketing officer is a leader and oversees an organization’s wide range of marketing initiatives and activities. A CMO’s responsibilities vary greatly depending on the industry and the demands of the organization. As this leader must work on multiple jobs, he should have the skills to add value to his organization.

A CMO controls all marketing and advertising activities in an organization. This includes brand management, market research, product management, marketing communication, pricing, and customer service. They are also responsible for creating strategies to increase customer loyalty and sales. They can also manage external marketing agencies that can help the organization reach its goals. CMOs also monitor the performance of marketing activities to ensure they are achieving the desired results.

Let us now look at the top skills a CMO needs in 2023:

1. Data Literacy

Today, businesses generate large volumes of data through all channels using valuable customer insights. CMOs must understand how to gather, store, and analyze data to make data-driven decisions. With the integration of robust data analytics tools into your enterprise tech stack, it is essential for a real-time holistic view of your customers.

As a result, marketing leaders should prioritize data literacy throughout the department to understand data effectively. We can gather data from varied sources, but if the workforce doesn’t possess data literacy, data collection will be in vain.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot

2. Developing Relationships

One of the core foundations of establishing better communication among team members is understanding each other. It is time to stay agile. CMOs must understand their team members, know the tools and strategies to see customer behavior in real-time, produce data-driven insights, and bring changes according to client behavior.

Thus, a significant skill CMOs must develop is to develop better customer relationships so they can improve customer retention. Businesses can leverage the various tools available to get a holistic view of their customers.

3. Embrace Creativity

While all the data is available at CMOs’ fingertips, they must develop the skills to balance creativity and digital skills. It may be challenging for stakeholders to find a person with both traits in one person. Thus, a CMO must possess creative skills and stay well-versed in the latest technologies available in the MarTech industry.

In order to gain a competitive edge and make a significant impact, organizations need to prioritize creativity.

4. Communication Skills

For any CMO, pre-sale plays a crucial role in crafting a business plan. Marketing teams must understand what they sell, who their potential customers are, and the kind of strategy to draft that lures these people on their terms.

Any kind of marketing content should be created in a language that grabs potential customers’ attention. CMOs with creative communication skills have the ability to unite different departments to achieve a shared vision and plan.

5. Project Management Skills

Another skill CMOs must possess in 2023 and beyond is project management skills. CMOs need to juggle multiple roles and projects simultaneously. He or she needs to focus on everything, such as accounts, products, channels, platforms, etc.

Projects require effective management, and leaders have the responsibility of developing schedules, assigning time, budget, and resources.

6. Advertising Skills

Finally, a CMO should also have a good understanding of advertising. A CMO should know everything about the target audience, their wants and needs, and how the products or services are marketed to them. Based on client pain points, marketing leaders can design advertising campaigns that appeal to customers. As a result, CMOs must embrace the latest advertising skills to enhance their skills.

Marketing teams are focusing on driving efficiency and scalability in their operations today. Modern organizations need effective marketing strategies that are not affected by tedious cross-functional collaboration, legacy marketing processes, and more.

To ensure an organization’s success, a CMO must upskill herself and embrace the latest trends in marketing operations and martech.

Marketing Technology News: What Can Help Differentiate Your B2B Marketing Case Study?