Content Promotion Tools that Are Thriving in the B2B Marketplace

88% of today’s B2B marketers use content marketing as an indispensable part of their content strategy. 

Content marketing serves a multitude of benefits, in today’s tech enabled market, there are countless tools to make things easier.

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Whether you are a novice at content marketing or a seasoned pro, some of the tools that should be a part of your content marketing arsenal include: 

1. BuzzSumo – Analyzes latest topics and finds influencers

Do you know what is trending in the content industry you belong to? Don’t you want to know what your competitors are doing and how are they marketing their content? 

Find everything on BuzzSumo. It is a simple platform build to reveal the latest content topics, topics across the top influencers of a segment, the platform can help level the content playfield for you. 

BuzzSumo can help you with: 

• Finding the most shareable content about your industry 
• Planning your influencer outreach
• Content alerts with regards to the keywords you use, and 
• Tracking the competitor’s content performance with the help of competitor analysis tools. 

2. Kred – helps you measure your content performance online

With content promotion becoming a task by itself, today’s tactics are more than just posting the content and hoping people will read it. You need to get in touch with the right influencers who can amplify your social presence. This is the place where Kred can help you. 

It is a platform to: 

• Measure and analyze your performance on social media platforms such as Instagram and Facebook. 
• Reach out to influencers, who can impact your business positively. 
• Build credibility and trust with your target audience. 

3. Social media and content promotion with Content Studio

You need to create the content as a start and promote it later. Gradually, marketers have established the idea that content creation is a part of content marketing, and getting it to the right people is another important task. We hear a lot about posting at the right time on social media, tools like Content Studio, can help you with content scheduling and more. 

Tools like Content Studio are important because: 

• They help schedule your content on social media. 
• Provides an in-depth analysis to understand how your content is performing. 
• Offers AI content-generating copy with which you can create content seamlessly. 

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4. Lemlist for your email Outreach

When it comes to content marketing, link building is critical and one of the most important ways to get backlinks is through email outreach. Creating quality emails is always challenging because businesses receive hundreds of emails daily. 

Lemlist can help you in this regard: 

• It is a cold email software making the outreach process more intuitive and goal-oriented. 
• It helps your incorporate images into your email outreach templates. 
• Offers various personalization options that make the outreach messages more clickable. 

5. HubSpot – Your all-in-one content marketing tool

Needless to say, that B2B content marketing is incomplete without marketing automation, and we would recommend HubSpot here. It is an all-in-one marketing automation app allowing you to handle many tasks at the same time. This includes content management, email marketing, social ads, SEO research and many more. 

HubSpot helps you with: 

• Its live chat features to enhance your customer service. 
• The CRM software makes it easy to handle your B2B customers and their data patterns

6. Buffer Publish – Scheduling your social media content

It is one of the top content scheduling tools for different sized marketing teams. It is popular due to its easy one-page interface so that content can be uploaded to multiple social media platforms. The platform further helps you with: 

• Publishing your content easily. 
• Rearranging and scheduling content with its drag and drop calendar. 
• Easy integration to your web browser and other B2B marketing tools. 

Tools like Google Analytics have to form a part of this overall tech set. Every tool has its importance and serves a specific part of the content lifecycle. What you opt for should be driven by your immediate content goals and content marketing challenges. 

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