The goal of a content strategy is to publish topics that resonate with the target audience’s preferences, in the format they prefer to consume content, in the places where they would like to see the content, and in collaboration with the influencers your target audience trusts.

If we told you to create a robust content marketing strategy two years ago, you would perhaps take help from the basic martech stack in your marketing ecosystem, utilize the data available, and brainstorm with your team to look for relevant topics before developing a content strategy.

Fast forward to today, content marketers are blessed with generative AI. Generative AI not only helps you research the relevant topics to drive your content strategy, but helps draft it as well, using the tone of voice of your organization.

AI can help you create a strong content strategy by doing the following:

• Find your ideal buyer persona.
• Analyze the performance of your current content.
• Find the gaps in the current content strategy and suggest changes for improvement.

AI can help you create content as well. Today, we will focus on what it takes to implement an AI-powered content strategy.

To develop an effective content strategy harnessing the power of AI, here are a few steps you must consider:

1. Identify your content goals

Before you can use a generative AI tool to power-pack your content strategy, you must know to identify your content goals. Knowing your content objectives and understanding the needs and preferences of your target audience will help you customize your generative AI content to meet the specific needs of your business.

2. Choose the right AI content generation tools

There is no dearth of generative AI tools available, each with its own sets of features and capabilities. Once you identify your content goals, you need to skim through a list of AI tools and choose one whose capabilities align with your content requirements.

3. Creating an AI-powered content marketing plan

Start using the AI tools you picked and craft a well-thought-out plan outlining your content creation process. Command your AI tool to help you craft your content strategy and infuse the creative human elements to set your content plan apart from others.

4. Train and fine-tune your AI model

Know that your AI model will improve and evolve with each new prompt you give it. Invest your time in training and fine-tuning your generative AI model. Supply your generative AI model with relevant prompts along with a feedback loop. The more you feed the model with information, the better results it will produce.

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To develop an effective content strategy using AI, you will need AI tools that will help you perform different tasks. Here are a few examples:

1. ChatGPT

So far, the most used generative AI model. Whether you want to write long-form articles, blogs, social media copies, or create any other type of content, it will generate it accurately for you. Content strategists can use ChatGPT for:

Idea generation and brainstorming.

Social media post ideas.

Blog post outlines.

2. Dall-E

Dall-E is an AI graphics solution from Open AI, the creators of ChatGPT. All you need to do is to write a prompt of what you would like to see and Dall-E will generate it for you. The model specializes in realistic art, creating stunning graphics that the audience cannot make out whether it is created by human or AI-generated.

You can use Dall-E for:

Designing prototypes.

Web graphics.

Creating original graphic files for social media posts.

3. JasperAI

Jasper AI is a popular alternative for ChatGPT. The tool specializes in generating text content for articles, scripts, social media, and more. The AI model can understand your company’s tone of voice easily and this feature sets it apart from ChatGPT and other generative AI models.

You can use Jasper AI for:

• Translating content to increase your global reach.
• Content idea generation and outlines.

Wrapping Up

With the variety of generative AI tools available in the market, it is easy to create a power-packed content strategy. Perhaps you are thinking that your competitors are also using the same AI tools for their strategy and if you use the same tools, you might produce the same results. Holding this notion is wrong because the same AI tool can produce different results based on the prompts given. Using the right prompts, you can train your AI model and fine-tune it to your advantage.

We hope the information shall help as you create a new content strategy for 2024.

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