Data Product Managers: What They Do

Data can be a game-changer for your business but you must own the right team and processes to leverage it. 

The best organizations, today, hire data product managers to organize their data. So, who is a Data product manager? And What do they do? Let us find out here.

A data product manager deals with data primarily and he/she processes, collects, organizes, stores, and shares data within the organization. These managers are responsible to find ways to leverage data flow throughout the entire lifecycle of a product so that the same can be used to build and improvise a product.

“A data product manager is to balance the strategy, governance, and implementation of anything data-related, and facilitate the conversations between all impacted stakeholders – executives, engineers, analysts, and other product teams along with external customers – whosoever consumes the data”

Use of data by a Data Product Manager

Data Product Managers keep the data organized and manage it to define data goals aligning with the broader objective of the organization. The following are how data product managers use data:

• They define key metrics to track the success or prioritize features.
• Keep a check on large data initiatives to break them down into small actionable goals.
• Conduct market assessments, testing, and user interviews.
• Perform A/B Testing on data.
• Set OKRs and KPIs.
• Make objective arguments to influence stakeholders.

Any modern product management team will need a data product manager. There is no denying that successful products are driven by data and adding a data manager to the team can reduce the data management burden.

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Product data managers utilize various tools to cater to the requirements of their respective teams. Here are some of the top tools:

1. Cyfe

Cyfe is not just a great tool for data product managers but it is also a comprehensive business intelligence platform, which managers can customize into an effective project management tool. The tool offers interactive dashboards optimized with project goals, tasks, pipelines, and reports. That’s not all, the real value of Cyfe comes from its seamless integrations with other tools in the business’s ecosystem.

2. Klipfolio

The next on our list is Klipfolio, and it is one of the most reliable tools for data product managers out there. The tool allows the managers to mish-mash their existing data sets to carve out new insights. The tool makes it easy for managers to import data from common apps such as Basecamp, Asana, Freshdesk, Google Sheets, Trello, and so on and add it to the Klipfolio’s proprietary data architecture, which further allows managers to create any crosstabs not available earlier.

A primary feature of this tool is that it allows product managers to share their information with third parties.

3. Amplitude

It is one of the leading product analytics tools that add a boost to the product teams. With the help of Amplitude, product teams can use a self-service digital analytics platform to understand users, drive conversions, and increase customer engagement leading to more growth and revenue.

Amplitude is a unified platform helping product managers to understand every bit of the customer’s journey and take action through the customer lifecycle.

4. Domo

Domo helps you integrate product and customer data from anywhere and make it available for your team. Trusted by brands such as Unilever, eBay, Cisco, and so on, Domo Business Cloud is a low-code data app platform taking business intelligence to next level and putting the data to work.

The main features coming along with Domo are its reporting dashboards, self-service analytics, data sharing & embedded analytics, and data apps. Improve your product management with the right set of data.

5. Gainsight

Gainsight helps to know how your customers and users are interacting with your product, identify key insights and drive customer satisfaction and retention. Right from product acquisition through expansion, Gainsight offers immense support and provides your team with a data-driven roadmap to prioritize user engagement.

Primary features include revealing opportunities for growth, path and funnel analysis to shadow user behavior, identify friction points, and mitigate adoption risk.

6. Heap

The last on our list is Heap, and it boasts itself as the only digital platform offering insights for a complete understanding of your customers’ digital journeys. These insights are helpful to quickly improve conversions, increase customer delight, and retention. The tool has helped 8000 businesses so far to deliver unparalleled digital experiences.

There are other good tools in the industry that a data project manager can use. Also, there are other ways to use data than the ones mentioned here. Honestly, using data for your organization will boil down to the feasibility of your organization. Every organization needs a personalized data-oriented plan of action.

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