How Some of the World’s Leading Brands Have Been Using Pinterest to Drive Marketing Value

Pinterest, which was once an underrated social media platform, has grown into a social media giant. Dive in to know how it became one of the web’s next big thing:

Ben Silbermann, the man behind Pinterest, is the visionary founder of this social media platform. From just 5000 users in August 2010, the platform serves millions of users today. No wonder it is the hot social startup of Silicon Valley.

It all started with an idea to offer a simple “visual discovery tool” where users can share ideas and inspirations for different projects and interests. Today, the platform is an integral part of the marketing campaigns of top-notch brands.

Marketing is ever-evolving, and as marketers saw the rise of a new social media giant, they started to incorporate Pinterest marketing into their marketing strategies. Here are some brands that have been doing great with their Pinterest Marketing.

1. IKEA

IKEA is a brand aimed at making your homes as comfortable as ever with its stock of quirky home décor, furniture pieces, and kitchen appliances, and the list is long.

If you check their Pinterest Board, you will see an entire “home atmosphere.” The brand keeps sharing home design and organization tips on how to take care of everyday objects. Furthermore, they also share meals and drink recipes for your hi-tea parties and social gatherings.

2. Airbnb

Airbnb has crushed Pinterest with more than 10 million monthly views on their pins. Undoubtedly, Airbnb has transformed the way we look at the hospitality industry.

On their Pinterest board, you will find Airbnb’s destinations around the world with travel tips and other ideas to make your trip memorable.

3. Vogue Magazine

Vogue’s Pinterest board strategy is exclusive. As we talked about posting fresh on Pinterest, Vogue keeps sharing its latest photoshoots and backstage photographs to appeal to its audience.

The idea is exclusive, and it hooks the interests of customers who are genuinely interested in Vogue and its products.

Surprised to see how these brands are nailing it on Pinterest? Wondering how they must have done it? Taking inspiration from these brands, we have created our list of the best Pinterest marketing practices.

In case you are planning to kick off your Pinterest marketing journey, our tips are sure to lend a helping hand.

Marketing Technology News: MarTech Interview with Doug Huntington, CEO at FatTail

1. Paint a Picture of Your Ideal Customer:

To create a strategy that speaks to your target audience, you need to know who they are. Define your ideal customer and use this information to craft boards, pins, and messaging that will resonate with them.

2. Fresh Ideas, Fresh Content:

Pinterest is less about speaking and more about showing, however, show your audience the freshness and originality because Pinterest boosts the pins that appear fresh and creative. In a nutshell, post something original and not recycled. A few points to keep in mind are:

1. Keep revising your Pins. It will help you revisit and refresh your content.
2. Share your product listings. The moment you launch a new product, try to pin it on Pinterest.
3. In case you have been to an event, share the photos.

3. Make it Artful and Memorable:

Pinterest is, so far, the most creative social media platform out there. To make the most out of it, you need to bring forward ideas and pins that remain in the hearts of your audience for a longer time. So, here are some tips that will help you:

1. 1. Try to inject some humor to your pins.
   2. Make your title and descriptions catchy and creative.
   3. Using interactive infographics will take you a long way in optimizing your pins.

4. Master the art of Visualization:

Pinterest Marketing is all about showing the most interesting side of your brand. So, how can you do that? Here are some tips:

1. 1. Always demonstrate fresh uses of your product.
   2. Try to be creative – show them different ways your product can be used.
   3. Show them how your product can solve their problems.

5. Go for a Reliable Pinterest Scheduling Tool:

No matter the kind of social media platform you are using, it is always important to put rigorous efforts to achieve success. While we have scheduling tools for other social media platforms, we have various Pinterest scheduling tools as well such as Sendibel, Tailwind, Sprout Social, Pinterest Analytics, and more.

Marketing Technology News: Why Tracking Customer Acquisition Costs Is Essential in Today’s Uncertain Economy

End Note

Even if your company is yet not on Pinterest, but you intend to start Pinterest marketing soon, start it today. It is never too late to start anything. Whether yours is a brick-and-mortar store or you run an eCommerce business, users on Pinterest are likely to become your customers.