How to Boost your Video SEO Initiatives

An increasing number of internet users are spending an increasing amount of time on the internet watching videos. If experts are to be believed, 55% of internet users have admitted to watching videos at different times during the day. As per reports, an average person spends 2 hours and 20 minutes watching videos on different devices. When such a sizeable target customer base is present for taking, it is not surprising that almost 85% of marketers have included video marketing in their digital marketing initiatives.

But merely creating a video and posting it on the internet will not yield the desired results as millions of videos are uploaded by content creators and marketers worldwide. This is where the need for video SEO comes to the fore. Look no further if you are also looking for a comprehensive guide to boost your video SEO initiatives. Read on to know all about maximizing the results of your video SEO strategies.

What is Video SEO?

Video SEO is defined as optimizing a video so that it is indexed by leading search engines and appears at the top of the Search Engine Results Page (SERP) for relevant keyword searches. Marketers can employ various optimization strategies to get a higher ranking on the SERP for their videos.

As the process of making impressive promotional videos have evolved over the years, video marketing has grown in popularity as a marketing tool. You do not need a degree in videography to create impressive videos. Just a good quality camera (or a smartphone? And some basic editing skills are all that are required to create interesting videos. Moreover, as customers have slowly become receptive to watching videos on the go, the utility of videos as a marketing tool has risen exponentially, necessitating the development of a well-defined Video SEO strategy.

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How to boost Video SEO?

If you are looking for some tips to help boost the efficiency of your video SEO strategy, then here are a few suggestions for optimizing your video SEO: –

1. Select the right hosting platform: –

You must understand the purpose of your video to select the best hosting platform. For example, if your rationale is boosting brand awareness, YouTube and Vimeo can be good options. Otherwise, you can select from other hosting platforms to achieve your objectives.

2. Add a transcript: –

Adding a transcript helps boost the video on multiple levels. It allows the users to watch the video even with the audio turned off, making it accessible to a larger audience. Additional text on the page helps SEO bots identify and index the video.

3. Choose a great thumbnail:

Viewers decide whether to watch a video or not within a couple of seconds, and the thumbnail plays a considerable role here. So, select an enticing thumbnail that encourages the target audience to click on the video link.

4. Accurate title and description: –

For better video SEO results, you must select interesting titles and descriptions for the videos. You must also include some keywords in the title and description for better ranking in SERPs but don’t stuff too many keywords just for the sake of it

5. Embed the video: –

Most search engines index only one video per page. So, you must embed the target video at the first rank if multiple videos are listed on the page.

Tools for Video SEO

There are various tools and extensions available at different online marketplaces that you can use to help with your video SEO. Some of the most popular options are: –

1. YouTube Analytics: –

It is one of the best tools to determine the performance of different videos on your YouTube channel. This tool helps you understand the videos performing as desired and enables you to determine a suitable promotional strategy accordingly.

2. Autosuggest: –

YouTube Autosuggest is another great tool for creators. You just enter the keyword in the search field and can use the results to find keywords and tags for your videos.

3. RapidTags: –

This is another useful tool that helps you generate video tags. Bots use these tags to index your video and display it in the results for specific keywords.

Examples of Video SEO

Here are some of the leading brands who have mastered the art of video SEO: –

1. IBM: –

The tech giant teamed up with Vidico to create excellent explainer videos that help them present different aspects of their software easily.

2. Uber Eats: –

The food delivery platform uses voice-over in different languages in its videos to deliver the experience of a one-on-one conversation with the customers.

3. Airtable: –

For their product launch, Airtable created an excellent explainer video highlighting its features and usage situations.

Video SEO is an extremely important aspect of any digital marketing strategy today. Hence, marketers need to allocate adequate time and resources to this aspect of their marketing mix, the benefits on offer are quite fascinating.

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