LinkedIn Marketing Best Practices

 

Should You Consider LinkedIn For Your B2B Marketing Needs? Is It Effective?

If we had to answer the question in yes or no, then it would be an emphatic YES. As per Statista’s report, LinkedIn is the second most renowned social media channel used by B2B marketers, a rank just behind Facebook.

The following stats will further reiterate the significance and efficacy of LinkedIn as a platform for B2B marketing:

• LinkedIn is the source of about 80% of B2B social media leads.
• In order to distribute the content, about 94% of marketers in the B2B industry rely on LinkedIn.
• Approximately 44% of all relevant leads in B2B come from LinkedIn.

This should repel all your doubts concerning the platform. By implementing the strategies we’ve discussed below, you can see for yourself how effective the platform is for your B2B business.

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7 Powerful Linked Strategies For B2B Businesses

Remember, Facebook’s audience differs a lot from the LinkedIn audience, which is more mature and knowledgeable. People on LinkedIn do not usually react to irrelevant and unnecessary content. So, it is plain that implementing the same strategies that work for you on Twitter, Instagram, and Facebook is not a good idea. LinkedIn is a professional networking channel. Thus, you need to take it like that to get better results.

1. Create a Powerful LinkedIn Page for your Company:

One can never adequately emphasize the importance of having a fantastic business page on LinkedIn. People visit these pages, which are discoverable by users of the platform, to know more about your business and company culture. In case you haven’t yet curated a company page for your organization, then you’re missing out on a lot, especially great talents, potential customers, and good followers. So, create it right now. And if you already have it, make sure your audience finds it informative and valuable.

2. Post Quality Media Content:

On LinkedIn, you can share a variety of content on the company page and profile. Consider sharing videos, images, texts, and PDFs relevant to your company. A fact here: text posts are absorbed and preferred most on LinkedIn. Nonetheless, documents and videos are the best content forms you share for lead generation in the B2B industry. That’s because, with documents and videos, you can showcase the expertise of your company which builds brand credibility.

3. Transform Employees into Influencers:

Influencers who can vouch for their claims with their expertise and experience in the B2B industry are highly needed. Generally, in the industries like CEOs, CMOs, etc., B2B influencers are the ones who make decisions. Now, getting them to back up your brand can be hard. That’s why influencers must rise from their own enterprise to discuss technology, services, accomplishments, customer success stories, and the services of the company.

4. Motivate Employees To Engage on Company’s LinkedIn Posts:

To make sure your post reaches the right audience on LinkedIn, you need to ace the platform’s algorithm, so it can be presented to a broader range of audiences. If your Linked posts receive high engagement in the next hour or so, then the platform qualifies it as good content and thus, pushes it vigorously to first, second, and third-degree connection folks engaged on the post.

5. Publish Quality LinkedIn Articles:

External links in a LinkedIn post are hardly noticed by followers and connections. In reality, the reach of a post with links on LinkedIn lowers 10 times compared to those that don’t have any external links. Thus, a standard LinkedIn post doesn’t come out to be an effective way to post informative blog articles on your site, share customer success stories, and research stories. LinkedIn articles can be used to publish case studies, share research data, or do other things that can add value to your target audience. The best part about LinkedIn articles is that their reach isn’t limited to LinkedIn users alone. Since the writeups are search-engine friendly, they can also rank on Google search results. Thus, consider keyword research while preparing Linked Articles.

6. Capitalize On LinkedIn Ads:

Before starting to use LinkedIn Ads, make sure you’ve created an organic reach for your company. Otherwise, they won’t do any good to your marketing efforts. You need to understand that your Linked audience is the decision makers of the companies you target. Thus, to become credible to that population, you need to make real efforts.

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We walked you through some surefire tips to enhance your LinkedIn Marketing Efforts. While creating your marketing strategy for the platform, make sure your prospective customers are getting thorough and quality information about your services, products, and the industry at each stage of the B2B marketing funnel.