From discussing more about the upcoming cookie deprecation to future trends in digital marketing and advertising; catch more from this weekly martech highlight:

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MarTech Quote-of-the-Week!

With cookie deprecation set to happen, the advertising industry is moving towards privacy durable, contextual solutions that won’t be affected by the change. I think we’ll see much better technologies evolve to determine and drive contextual relevance on CTV in coming years.

–Scott Klein, Chief Innovation Officer at Pixability

Top MarTech News of The Week: 20th March 24^th March

• Iterate.ai Brings Generative AI Capabilities to Interplay, the Low-Code Platform Accelerating Customers’ Digital Innovation
• Adjust Unveils Pulse: Smart Alerts For Marketers to Optimize Mobile Campaigns
• Adobe Unveils Firefly, a Family of new Creative Generative AI
• Terminus Launches New Curated Go-to-Market Data Solution
• Opera Goes Live With Generative AI Tools in Desktop Browser and Opera Gx
• SplitMetrics Unveils Bid Optimization Strategy Tools for Advanced Apple Search Ads Automation and Optimization
• BlackBerry and Adobe Partner to Deliver Secure Forms with Electronic Signatures on Mobile
• Mobiquity Technologies Unveils ATOS 2.0: A New and Improved Privacy-Centric Advertising Platform
• Bloomreach Offers Marketers a No-code Feature for Testing AI-Powered, Personalized Product Recommendations
• PubMatic Partners with Proximic by Comscore, Giving Media Buyers Scalable, ID-less Targeting Solutions
• Personalized Superintelligence Platform Character.AI Secures $150M in Series A Funding Led by Andreessen Horowitz
• Contlo Unveils Brand AI Model To Empower Modern Businesses With Contextual Generative AI Marketing Capabilities

MarTech QnA with the Expert

Customer testimonials are still one of the most effective ways to impact stronger GTM motions, which is a challenge given the increasing difficulty for a customer to get approval to be a reference for a solution provider.  In addition, tools that allow the combination of scalability (re-use) and flexibility (to tailor to a specific prospect), will rise to the top of an investment list. – Todd Hallett, SVP, GTM Strategy at Dataiku

MarTech Articles on Marketing ROIs, AI in Marketing, Digital Ad Trends and more!

• Proving the Value of CX Programs: How to Measure ROI
• AI Should Mean More Than Just ChatGPT for Brand Marketers
• The Future of Marketing with Generative AI
• It’s Time to Adapt: Digital Advertising Trends in 2023
• Look Beyond Apps To The Keyboard For User Engagement
• Optimizing a Data Warehouse: What Marketers Need to Know
• Are Paid Verifications on Social Media a Good Thing?
• AI Content Assistants: How They Work?
• Influencer Marketing and Its Impact on B2B Marketing Norms
• Social Media Marketing: Measuring ROI without the use of Vanity Metrics

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 158: Optimizing Sales and Brand Journeys with Ken Hohenstein, CRO at OneStream

Episode 157: Inventory Optimization and Its Impact on Supply Chains with Richard Lebovitz, President and CEO, LeanDNA

Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop