From discussing the latest updates surrounding Chat-GPT to the future of podcast advertising: uncover more from this weekly martech highlight:

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MarTech Quote-of-the-Week!

ChatGPT-like technology for data discovery can have a similar impact on creative campaigns. Marketers don’t have to waste time trying to get data on cross-channel performance when they can get instant answers. This will help them quickly pivot their creative strategies and be optimally effective.

–Molly St. Louis, Head of Marketing at Dealtale, a Vianai Company

Top MarTech News of The Week: 01^st May to 05^th May

• No More Bot Building: Bella AI, The First-Of-Its-Kind AI Assistant Platform, Creates Bots Safe for Business in Just Minutes
• StructuredWeb Introduces ChannelGPT: Becomes first to Leverage the Power of Generative AI to Revolutionize Channel Sales & Marketing
• AdRoll Reimagines Multi-Channel Marketing With Launch Of Industry-First Automation Builder
• KERV Interactive Announces First OEM Partnership with Samsung Ads to Offer Automated Interactive Advertising Solutions across CTV
• Zeta Introduces Generative AI Agents That Solve Critical Marketing Questions, Powered by ZOE
• StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers
• Mixpanel Targets ‘Full User Journey’ With Launch of Marketing Analytics
• Precisely Announces New Data Quality Service and Powerful Data Catalog-Driven User Experience in its Market-Leading Data Integrity Suite
• Nova Launches Brandguard and BrandGPT to Bring Brand Safety to Generative AI

MarTech QnA with the Expert

Looking ahead, I see CMOs facing greater expectations than their predecessors did. A successful CMO will bring a high growth mindset and use both creative skills and data-driven intelligence to get a deep understanding of the customer to drive the business forward. More and more, B2B CMOs now use pipeline and revenue as their ultimate north star, and that will continue.

–Gautam Mehandru, CMO at Illumio

MarTech Articles on Podcast Advertising, First-party Data, AdTech and more!

• Podcast Advertising Trends and MythBusters – Separating Fact from Fiction
• The Biggest Mistakes Brands Make with Influencer Marketing and How to Fix Them
• Invest in Your Employees’ Technology Needs Now to Get Ahead Tomorrow
• Domain Authority: What It Means – What Content Marketers Should Focus on
• Where to Focus Your Ad Tech Efforts
• Why First-Party Data Is the Future Of APAC Marketing
• Domain Authority: What It Means – What Content Marketers Should Focus on
• Rise Of Short-Form Video Content
• Multichannel Marketing versus Omnichannel Marketing
• Boosting the Value and ROI of In-Store Ads

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 164: The Growth of Digital Experience Platforms with Darren Guarnaccia, president of Uniform

Episode 163: The Benefits of Video in Sales, Marketing, HR and more with Jonathan Lister, COO at Vidyard

Episode 162: Lead Generation Best Practices with Eric Watkins, president of outbound sales at Abstrakt Marketing Group