From unearthing the latest in social media to discussing the biggest martech predictions of 2024: this week’s martech highlight has a lot of industry snippets for you to gather quick-insights from:

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Marketing Quote-of-the-Week!

This year’s Social Trends 2024 Report was a great reminder to all that while the social marketing space and profession have greatly progressed, brands continue to struggle with cracking the content code and connecting with their customers on social.

–Billy Jones, VP of Marketing, Hootsuite

Top MarTech News of The Week: 18^th to 22^nd December

• Alteryx Enters into Definitive Agreement to Be Acquired by Clearlake Capital Group and Insight Partners for $4.4 Billion
• BrightEdge Generative Parser Identifies and Detects Patterns in New AI Search Experiences
• Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
• LIVE NOW: D-ID and LivingAI Partner to Revolutionize Email Marketing with AI-Generated Personalized Video Content
• 3D Immersive Website Platform, Peach Worlds, Secures Pre-Seed Funding to Transform Online Experiences

MarTech QnA with the Expert

There’s a lot of great research from organizations like the Ehrenberg Bass institute that suggest that the rules of marketing are really pretty uniform. The best marketers understand these rules, how to apply them to their industry and then leverage their data to understand when they need to break them to really make an impact. Understand the rules, write the playbook, and then figure out when the playbook should be thrown out the window. –Henry Innis, CEO and Co-Founder at Mutinex

MarTech Articles on Headless CMS, ChatGPT, Data Privacy and more! 

• Leveraging Headless CMS for SEO Success
• It’s time to Level-up your Brand’s XR Strategy
• All Conquering or all Hype? ChatGPT one year on
• Attention Is Changing – Here’s How To Capture It
• Now is the Time to Automate Data Privacy Compliance
• Optimizing Email Marketing: Tools and Tips that Help
• Adobe’s $20 Billion Bid For Figma: A Deep Dive Into The Failed Acquisition And Its Implications For The Design Software Landscape
• How to Optimize your YouTube Paid Advertising Campaign
• Demand Gen: Understanding What Demand Gen Entails in B2B
• Cloud Advertising Market: A Breakdown: What Cloud Advertising Platforms Do

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad