Will conversational experiences take the centerstage in 2023? How can B2B marketing and sales people use conversational programs to build differentiated after sales and customer service experiences? Find out more from this weekly highlight:

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MarTech Quote-of-the-Week!

Most chat options have been deployed specifically for customer service use cases, which is why I believe there are so many poor applications of conversational AI for this use case. Customers want to converse with a brand so they can get information and acquire the goods or services they need. They are able to achieve this now with people or by reading a Q&A on an e-commerce site, however there are little to no digital experiences available today that meet this expectation.

–Don White, CEO and Co-founder at Satisfi Labs

Top MarTech News of The Week: 12th December to 16th December

• Contlo Raises $3.5M Seed Round to Empower Ecommerce Brands
• BigCommerce Announces Integration with Sage 100 ERP Software to Unlock Ecommerce Opportunities for B2C and B2B Merchants
• MessageGears Raises $62M to Fuel Innovation in Customer Engagement
• Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers
• Integrate Partners with 6sense to Uplevel ABM Strategies with Precision
• Consumer Intelligence SaaS Start-Up ProfitWheel Hits 30 Mil Valuation, Raises Additional US$1.2M Signifying a Turning Point in Brand Data Strategy
• Logiq and MediaJel Align to Provide Powerful Marketing Tools and Enhance Consumer Targeting and Reach Companies Expect Stronger Competitive Advantages, Brand Equity and Enterprise Value
• Gartner Predictions for CMOs Show AI, Social Toxicity, and Data Privacy Forge the Future of Marketing
• Appier Launches AIRIS, The Next-Gen AI-powered CDP Leveraging First-Party Data to Activate MarTech Applications
• 33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale
• GetResponse Completes Acquisition of Recostream
• Zoho Launches Blended Conversations for Zoho Desk, Delivering Highly Contextual and Conversational Customer Service Experiences
• Sweep Emerges From Stealth With $28M to Change How Companies Work With Salesforce
• Dropbox Acquires FormSwift
• TripleLift Integrates iSpot as a Preferred CTV Measurement Partner

MarTech QnA with the Expert

Change is constant in life and in the marketing industry, and that’s to the benefit of marketers and creators alike. Other parts of the marketing house proverbially have not innovated in the same manner as the creator economy. This causes marketers to look inwards and reassess its impact and that of other activity. Its cost effectiveness and ability to be measured begs a bigger question – why are brands still spending in those traditional stale approach as opposed to being closer to their customers?

–Ryan Schram, President & Board Director at IZEA

MarTech Articles on Email Marketing, Metadata, Interactive Content and more!

• 4 Steps to Recession Proof Your Marketing
  
• Why Marketers Need to Shift Their Mindsets to Survive in a Cookieless World
  
• How AI in Broadcasting Has A Hand In Improving Marketing
  
• The 5 Mistakes That Could be Killing Your Email Marketing Productivity
  
• Why Does Document Metadata Matter?
  
• Five Survey Tips for Building Brand Affinity and Loyalty
  
• The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023
  
• Black Friday 2022: Online Advertisers Got More Bang for Their Buck on Social
  
• How to Maximize Your Company’s Interactive Content
  
• Brands Need Supercharged Customer Experience Strategies to Earn Shoppers’ Discretionary Dollars in the Inflationary Era
• Consumer Expectations Are Evolving Rapidly Across Industries…Even When it Comes to Ordering Food
• SMS Marketing – An Overview for Modern-Day Marketers
• 3D Advertising – Top Trends and Benefits

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

 Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

 Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management