Will earned media become more prominent in 2023? Or will marketers look at paid media to drive their online presence and overall marketing goals? Catch more thoughts, observations and insights from these latest martech and marketing stories:

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MarTech Quote-of-the-Week!

Not only can data be used to expand a brand’s core audiences, but also uncover new ways to engage them to drive incremental growth.

–Jack Bamberger, Chief Revenue Officer at Captify

Top MarTech News of The Week: 27^th Feb to 03^rd March

• Vouched Raises $6.3 Million to Expand Its AI Driven Identity Verification Offering to Telemedicine and Healthcare Providers
• Global Customer Engagement Review from Braze Finds Marketers are Prioritizing Increased Investments in Customer Retention
• Independent Research Survey Reveals Business Automation is Advancing Sustainability Initiatives
• Glassbox Fortifies Mobile Offering With Two New Patents; Focus on User Privacy and First-Party Data
• Uberflip Reveals Future of Content Experience: “Pages”
• Hightouch Unveils Customer Studio, Extends the Power of the Cloud Data Warehouse to Marketing Teams
• Contentstack Expands Product Suite, Enters Front-End Hosting Market With New Fully-Integrated Offering: Contentstack Launch
• Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM
• Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect
• Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue
• LiveRamp and Adobe Real-Time Customer Data Platform Enhance insights and activation with RampID
• GoDaddy and Worldpay from FIS Team Up to Bring Omnicommerce Solutions to Small Businesses to Help Connect, Run and Grow
• ON24 Unveils a Powerful AI Engine Based on First-Party Digital Engagement Data to Help Enterprises Generate Content, Scale Personalization and More
• Drift Introduces GPT Integration, Advancing AI for B2B Marketers and Sellers
• Attio Raises $23.5 Million Series A to Usher in a New Era of CRM that Combines Modern Data Architecture with a Cutting-Edge User Experience
• Yext Announces the First Content Management System (CMS) That Generates its Own Content
• Capstone Technologies DrivenIQ Subsidiary Launches World’s First Audience Intelligence Customer Data Platform Featuring 14B First-Party Data Profiles

MarTech QnA with the Expert

Brands that strive towards data independence and a direct relationship with their customers will create a more stable ground for themselves as third-party data becomes less available. –Amol Waishampayan, Chief Product Officer at FullThrottle

MarTech Articles on ChatGPT, Vanity Metrics, Digital Transformation and More:

• Marketers Take ChatGPT from Cheating to Beating the Competition
• 3 Ways to Use Data-Driven Insights to Increase ROI
• Vanity Metrics Are Still Holding Marketers Back; Here’s How They Can Change their Measurement Strategies
• Consumers Don’t Hate Ads, They Hate One-Size-Fits-All Advertising
• The Next Generation of Digital Transformation: Composable Architectures
• How can Companies Stretch Their Digital Marketing Budgets?
• Programmatic Ads – How They’ve Changed Over The Years
• Bias in AI: What Biases Do Marketers/Advertisers Need to Be Careful About
• Latest Trends in Paid and Earned Media: Factors B2B Advertisers and Marketers Should Keep in Mind
• OOH Advertising and Its Evolution
• Looking to SEO-Optimize your Content? Top Challenges and Pitfalls to Avoid

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard

Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI