How are AI powered content platforms enabling today’s marketers? And what cues should B2B tech brands take away from 2023’s TV ad trends? Catch more this weeks’ martech highlight:

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Marketing Quote-of-the-Week!

Fortunately, the AI explosion has come along at the right time. Prior to ChatGPT AI was kind of interesting, maybe a bit geeky. Now, it’s a mainstream necessity for enterprises in order to automate and scale. The industrial revolution of our time has arrived, and the challenge for businesses is not whether to embrace AI but how to leverage it effectively and build trust in its capabilities.

–Daniel Head, CEO at Phrasee

Top MarTech News of The Week: 11^th to 15^th December

• Brevo Acquires WonderPush and Octolis
• Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform
• Dstillery Releases Audience Brief Genius, A Free Tool Built on OpenAI That Instantly Transforms Audience Briefs into Audience Recommendations
• Grammarly Deepens Quality AI Writing Support Everywhere with Generative AI Features on Mobile
• Tealium Debuts a New Suite of Amazon Ads Integrations to Help Advertisers Enhance Marketing Performance With First-Party Signals
• Linktree Acquires Koji
• Folloze Announces GeneratorAI to Unlock the Personalized Buyer Experience at Scale for Marketers
• Smartling and Iterable Unveil Powerful Integration for Seamless Cross-Channel Localization
• Generative AI and Modern Marketing: Common Misconceptions and Top Facts to Keep in Mind
• Google’s Latest AI and Shopping Experience Updates
• Some of the Most Innovative TV Ads that Stood out in 2023
• AI Powered Content Management Systems: How They Help

MarTech QnA with the Expert

The contemporary approach to B2B marketing demands a strategic reliance on high-quality data and the optimal utilization of technology to not only acquire but also expand customer bases. This shift signifies a departure from outdated practices and emphasizes the imperative need for marketers to embrace a more data-driven and tech-savvy approach. – Josh Grant, VP, Growth at Webflow

MarTech Articles on Augmented Reality, Retail Marketing, The Future of Attribution and more!

• Augmented Reality Transforms Event Spaces With Immersive Storytelling, Gamification, and Interaction
• Forging the Future of Attribution for Retail Marketing
• Ad Tech Trends for 2024
• Winning in the Trust Economy with Customer Feedback & Buyer Behavior Data
• 2024 – A Transformative Year for Digital Marketing
• Debunked: Five of 2023’s Biggest Tech Myths
• Growing Your Small Business Through Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox