Catch the latest martech updates, from news on how AI can impact online surveys to tips on what it takes to unify brand and  customer data in this week’s martech highlight:

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Marketing Quote-of-the-Week!

The opportunity for AI in martech is immense and exciting. Leveraging intelligent contextual targeting to grab users’ attention, then continuing the conversation all the way down the funnel, capturing intent, and feeding value back to prospects are exciting developments in the space. Using AI to create media and messaging, reporting, and analysis, and producing recommendations on next best actions. AI is not the end-all, be-all, but it’s a great starting point to spark inspiration, content, and conversations.

– Anwar Mai, Director, Product Management at ZoomInfo

Top MarTech News of The Week: 23rd October to 27^th October 2023

• Island Raises $100 Million In Series C Funding; Increases Valuation to $1.5 Billion
• DrivenIQ Unveils Revolutionary B2B2C First Party Data for Unprecedented 360-Degree Unified Audience to Business Insights
• SurveyMonkey Announces AI Generated Surveys
• Customer Journey Management SaaS Startup JourneyTrack Secures $1M Investment from Elevate Capital
• CallRail Labs introduces new AI-powered solutions to bolster marketing performance

MarTech QnA with the Expert

Web 3.0 fundamentals are revolutionizing the game for brands and marketers in numerous ways. Blockchain technology promotes decentralization and brands and marketers must navigate audience engagement without the use of intermediaries, such as social media platforms. Without intermediaries, brands are empowered to interact with their audience directly.

–Christian Ferri, Co-Founder and CEO of Web3 Pro

MarTech Articles on ChatGPT, Intent Data, Content Creation and more!

• Storyblok expert reveals latest CMS tips for holiday season
• How to Quantify Advertising’s Impact on Revenue
• The Biggest Influencer Marketing Gaffes and How to Address Them
• The Psychology Behind Spending – Making It Win Win
• Martech Experts Explain why C-Suite ‘buy-in’ is Critical for Digital Transformation
• Unveiling the Game-Changing Trends for Black Friday and Cyber Monday
• Marketing Analytics: Biggest Challenges Marketers Face
• AI and Email Marketing: Current Trends – Choosing the Right AI Powered Email Marketing Platform
• Consent Based Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics