From especial tips on unlocking buyer insights to harnessing the value of generative AI, uncover more on what industry leaders advise from this week’s martech highlight:

MarTech Quote-of-the-Week!

Every marketing leader today faces the challenge of gaining customer attention in a crowded digital landscape. Creating personalized digital experiences at scale requires the right technology, the right content, the right data, and the right resources. Understanding what content is driving audience engagement allows us to maximize spend and drive greater efficiencies. Using intent data helps us understand known and unknown buyers.

–Jennifer Griffin Smith, Chief Market Officer at Acquia

Top MarTech News of The Week: 10^th July to 14^th July

• Cordial Unveils Identity+ To Help Marketers Unlock The Buying Potential Of Anonymous Site Visitors
• Consent and Preference Management Platform Cassie Debuts First-Party Data Features To Empower Marketers And Improve The Consumer Experience
• Vivid Seats Launches First Generative AI Live Events Discovery Plugin For ChatGPT
• Taboola Generative AI Capabilities Now Available to Every Taboola Advertiser for English Campaigns; AI-Generated Campaigns Improve Advertising Efficiency and Drive Success
• Insticator Expands Its Reach in the AdTech Industry With Acquisition of Balihoo
• Empowering Multi-Location Businesses: Uberall Launches Breakthrough Solutions for Enhanced Customer Engagement
• Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO
• IrisCX Revolutionizes Customer Service With Session Score, the True Measure of Customer Satisfaction
• Harnessing Generative AI for Insight: NetBase Quid’s Newest Products are Redefining the Consumer and Market Intelligence Space
• IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners

MarTech QnA with the Expert

While a CDP is a centralized hub for managing a brand’s first-party data, a data clean room is a way to expand data collection by enriching the dataset with third-party insight. So, connecting a CDP to a data clean room is a great way to expand first-party data capabilities and effectively organize and manage this data.

–Maria Novikova, CMO at Xenoss

MarTech Articles on A/B Testing, Benefits of Heatmaps, Sustainability in Adtech and more!

• Harness the Potential of Connectivity for Enhanced B2B Interaction
• The Digital Skills Gap – Why It Exists and How Solving It Accelerates Business Success
• Unlocking the Power of A/B Testing in Email Marketing
• How Marketers Can Use Heatmaps to Improve Online Campaign Performance
• How a Focus on Sustainability and Innovative Content Strategies Can Help Reduce Product Returns
• Sustainability Realignment Benefits Ad Performance And User Privacy
• Some of the latest AI News Hosts Taking over Broadcast Media
  
• Measuring Digital Marketing Effectiveness and Impact: What Most Brands Are Still Not Getting Right

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 174: B2B Customer Engagement with Mike Molinet, Co-Founder, Thena

Episode 173: B2B Revenue Generation Hacks with Justin Schweisberger, Chief Revenue Officer at Pramata

Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta

BONUS READ: 

GTM Fundamentals for 2023 with MarTechSeries and Demandbase; Chris Moody, Head of GTM Strategy and Thought Leadership at Demandbase shares proven tips and best practices. Download now!