From Brevo’s new commerce suite to Brightcove’s new intuitive video editing tool: catch the latest in martech from this weekly highlight:

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Marketing Quote-of-the-Week!

In my journey as a B2B marketer, I’ve always anchored my strategies on one fundamental principle: data-driven customer obsession. Understanding each individual customer on a granular level has been at the core of our success. It’s about knowing who they are, what they need, and even anticipating their desires before they’ve explicitly expressed them. This level of insight is made possible by leveraging intent data derived from a mix of first and third-party sources, providing us with a 360-degree view of the customer—whether they’re in the B2B or B2C space.

Andrew Frawley, Chief Executive Officer at Data Axle

Top MarTech News of The Week: 11^th March to 15^th March

• Brightcove Simplifies Content Creation With New Intuitive Web-Based Video Editing Tool
• Generative AI Video Pioneer Tavus Raises $18 Million to Introduce the Future of Personalized Digital Engagement
• Chatmeter Releases Revolutionary AI Risk Monitoring For Multi-Location Brands
• Talkdesk Extends AI and Integration Capabilities in Healthcare, Adds Talkdesk Autopilot for Healthcare with New Use Cases and Deeper Integration Support
• Getty Images and iStock Transform Visual Content Discovery with Innovative AI-powered Search Experience
• MikMak Launches Latest Platform Enhancements Including Headless Commerce API and Custom Analytics
• Odeeo launches first publisher portal for in-game audio ad monetization
• Axle AI Unveils Groundbreaking Axle AI Platform, Empowering On-Premise Video AI
• Brevo Unveils Commerce Suite for Retail and E-Commerce Customers

MarTech QnA with the Expert

Attribution’s role is better suited to optimizing metrics like click-through rates, cost per click, and website conversion rates. Its purpose is optimization, not holistic value measurement. The industry needs help with this concept, particularly in understanding that we cannot rely on manufactured data to make informed marketing decisions.-Matt Hertig, CEO at ChannelMix

MarTech Articles on Customer Journey Management, Marketing Trends, AI and Personalization!

•  Adapting to Change: Four Trends Impacting Marketing in 2024
• Customer Journey Measurement: 4 Steps to Ensuring More Successful Marketing Strategies
• The thrill of the online shopping chase: Three qualities of irresistible product detail pages
• The Role of AI in Market Intelligence
• AI and Personalized Media Outreach: Striking the Right Balance
• An Email Marketer’s Take on Gmail and Yahoo’s Spam Updates
• Which Super Bowl Ads went Beyond Entertainment to Drive Brand Results?
• It’s Time for Grocers To Amp Up Loyalty Programs With AI
• Beyond SEO: How Modern Content Marketing Powers Growth
• Global Ad and Marketing Budget Spends and Takeaways
• How Does In-App Messaging Enable SaaS Marketers?
• 10 Post-Purchase Email Examples to Inspire Your Next Campaign
• Unlocking the Power of Post-Event Analytics: Strategies for Maximizing Event ROI in 2024 and Beyond
• How to Create Brand Pillars that can Effectively Drive Your Content Marketing Plans?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 197: Customer and Revenue Acquisition Trends with Leise Roberts, Revenue Growth Consultant at Revenue Grid

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.