Will intent data become central to marketer needs in 2023? And how will leading brands drive impact with conversational experiences? Catch the latest martech and marketing highlights for a quick update on what the experts are predicting for the new year:

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MarTech Quote-of-the-Week!

Technologies that provide intent data are also important to a marketing program because they can provide a warmer buyer to the sales team. With this type of technology, marketers can adapt targeting and go-to-market strategies so they can reach a more valuable customer.

–Liz Carter, CMO at Reputation

Top MarTech News of The Week: 19th December to 23rd December

• Signals Adds Okta Integration to Enhance Security and User Experience
• Dialpad Commits $50M in AI R&D to Fuel Business Insights and Launch Dialpad Ai Labs
• Qualytics Raises $2.5M to Help Enterprises Improve Data Quality
• Acquia Launches Enhancements to Market-Leading Customer Data Platform
• Events.com Secures $100M Capital Investment from Global Emerging Markets (GEM) to Accelerate Global Expansion and Growth

MarTech QnA with the Expert

Sticking with data, the other key digital advertising practice is third-party versus first-party data. While marketers have become increasingly comfortable with how to apply third-party data to their campaigns, first-party data feels like it is still in the early stages. I say that because a lot of marketers are still working through how to structure their first-party data and how to incorporate the architecture needed to support that strategy. –James Shears, Senior Vice President and General Manager at BLOCKBOARD

MarTech Articles on Conversational Commerce, Reputation Management, First-party Data and more!

• Four Reasons Why Conversational Commerce is the Future of Customer Engagement
• First-Party Data in the Post-Cookie World
• Diversifying Advertising With Inclusion Lists
• Will AI Be the Driver of Your Next PR Lead?
• How to Boost Customer Participation in Rewards and Loyalty Programs
• Win the Battle For Customer Engagement This Holiday Season
• The Holiday Season & 2023: How to Prepare for a New Era of Real-Time Sense & Respond Marketing
• Reputation Management Platforms: Benefits and How they Help
• Tools that can Help Marketers and Brands Prevent DDoS attacks
• Key Learnings and Takeaways from Snapchat’s Growth Journey…
• Christmas Campaigns That Stood Out from the Crowd In Recent Years

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management