Will generative AI redefine the future of marketing? And how will AI powered adtech platforms change the online advertising game? Catch more from this week’s martech highlight:

Marketing Quote-of-the-Week!

As for martech, I believe AI will also have a great impact. Incorporating AI into software solutions will provide us with an expanded library of insights upon which to take action, and at an incredible speed. Decisions will be made faster as a result of the information that AI-driven martech solutions will provide. As with collateral, these will be a great complement to the work and success of a marketing team.

–Dorian Kendal, CMO at Netlify

Top MarTech News of The Week: 30^th October to 03^rd November

• JAGGAER Announces Integration with Trustpair
• UserTesting Adds a New Niche Audience Recruitment Feature to Help Teams Capture Critical Insights from Unique and Hard-to-Reach Audiences
• Connectly Raises $7.85 Million Series A Investment to Accelerate AI-Powered Conversational Commerce
• Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
• Innervate Unveils Next Generation of Industry’s First Enterprise-Grade Generative AI Solution for Customer Experiences
• Frequence Launches Triton Integration to Streamline Audio Advertising in Omnichannel Campaigns
• Iterable Introduces AI-Powered Experiments and Identity Toolkit to Help Brands Accelerate Marketing Innovation
• Agentio Raises $4.25M, Launches First-of-its-Kind AI-Powered Ad Platform for Brands to Buy Creator Content at Scale
• Futuri Launches Futuri AudioAI, The Expanded and Rebranded Evolution of Its Revolutionary RadioGPT, The World’s First 100% AI-Driven Local Content System
• Monetate Launches Customer Journey Analytics
• Trips Launches to Enable IP Protection, Authentication and Monetization for Content Creators
• Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad Formats

MarTech QnA with the Expert

Generative AI is going to have a significant impact on digital marketing – mainly because of the time it saves in creating ad assets in the form of images, copywriting and email marketing.

–Balaji Krishnan, CEO and Founder at RedKangaroo

MarTech Articles on Marketing Automation, AI Advertising, Deprecation of Cookies and more!

• The Art Of Generosity: Why Brands Thrive By Giving, Not Taking
• How to Level Up Marketing Automation With Generative AI
• How Customers are Changing the Brand Game (and what to do about it)
• Ramp Up Your AI Advertising Performance with Human Guard Rails
• The Deprecation of Cookie Tracking & How Affiliate Marketers Can Future-Proof Measurement
• Holiday Season and Beyond: How AI Enhances Customer Experience
• Four of the most Underrated Content Marketing Skills that Modern Content Marketers Must Sport
• B2B Podcasts: Is Podcasting A Crucial Marketing Channel Today?
• AI’s Impact on Inbound Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 186 Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable