From uncovering tips on transforming your marketing plans in a post-cookie world to understanding how to drive loyalty when in B2B: this week’s martech highlight takes you through all this and more:

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Marketing Quote-of-the-Week!

AI is revolutionizing the game for businesses and brands of all sizes by streamlining the video creation and editing process. Video production is a time and resource-intensive process that comes with high costs, and intense creative demand, but AI has emerged as a critical solution across every stage of the video creation process. From helping to analyze viewer data and preferences to create resonating content to automated tools that cut the time-consuming aspect such as editing and sound design, AI allows video marketers to focus on the creative aspects of content creation.

–Oren Kandel, CEO and Co-founder at Munch

Top MarTech News of The Week: 05^th Feb to 09^th Feb

• Medallia Launches Four Breakthrough AI Innovations
• Birdeye’s 2024 Report Reveals Emerging Trends in Google Business Profile Usage
• Cordial Launches Strategic Advisory Board to Accelerate Growth, Fuel Product Innovation
• Bloomreach Offers New Feature and Expert Guidance for Marketers Navigating New Google and Yahoo Email Sender Requirements

MarTech QnA with the Expert

The challenge is ensuring photographers and artists receive compensation when their images are used to train AI models. A mutually beneficial framework that empowers AI while returning revenue back to the creators could be the answer. However, to avoid recreating traditional issues in the image ecosystem, any solution must deliver sustainable, ongoing compensation each time an image is used, not a single initial payment.-Alan Capel, Chief Commercial Officer (CCO) at SmartFrame Technologies

MarTech Articles on Adtech, Marketing Strategies, Operational Maturity and more!

• 4 Things Advertisers Can Learn From Generational Mobile Preferences
• AdTech in 2024 – Where We Are Headed This Year
• Transforming Marketing Strategies in the Post-Cookie World
• The Future of Loyalty: Insights from Rising Stars
• Operational Maturity Workbook: 5 Actionable Next Steps to Achieve Operational Maturity Within Your Organization
• The Art Of Running An Email Strategy Assessment
• Has Google Search Gotten Worse? What Does it mean for Content Creators and Marketers?
• 10 WordPress Security Issues & Vulnerabilities You Should Know About
• AI and Search Engines: A Breakdown

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin