Marketing Technology Highlights of The Week: Featuring Mimecast, Shutterstock, Chai and more!

From Google’s slow start on their third-party cookie phase out plans, to Visa’s new Web3 solution. Catch the latest from this week’s martech highlight:

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Marketing Quote-of-the-Week!

There is a growing demand for authentic and personalized stock content. As technology advances, creators want assets quicker and easier, meaning they can build campaigns more efficiently. AI-powered customization is a rising industry trend to meet this demand.

Sejal Amin, Chief Technology Officer at Shutterstock

 Top MarTech News of The Week: 02^nd Jan to 05^th Jan 

• Intel and DigitalBridge Launch Articul8, an Enterprise Generative AI Company
• Visa Reimagines Customer Loyalty with New Web3 Engagement Solution
• Yieldmo Bolsters Global Leadership with Strategic Appointments to Drive Innovation and Growth in 2024
• Mimecast Announces Acquisition of Elevate Security, Strengthens Commitment to Managing Human Risk
• LiftEngine Announces Partnership with Klaviyo, Providing CDP Migration, Acquisition, and LaunchPad Customer Tagging
• Chai, the Social AI Platform, Achieves Valuation of $450 Million

MarTech QnA with the Expert

This year’s Social Trends 2024 Report was a great reminder to all that while the social marketing space and profession have greatly progressed, brands continue to struggle with cracking the content code and connecting with their customers on social.

–Billy Jones, VP of Marketing, Hootsuite

 

MarTech Articles on Generative AI, Customer Trends, Customer Experience and more!

• How AI Is Helping Marketers Take Customer Experience To New Heights
• Why Generative AI is a Must-Have for Every Marketer’s Toolbox to Understand Customer Emotions
• How to Get Seven Weeks of Additional Productivity Each Year Without Working One More Day.

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad