What should content marketers do to drive demand gen goals while boosting sales pipeline opportunities for their sales counterparts? And how can all of this tie into impacting better customer acquisition activities? Find out more:

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MarTech Quote-of-the-Week!

Contributions by product marketing to other scaled marketing channels will start to become more specific, almost like product marketers as SMEs of the product or a topic are tapped into by channel owners.

–Reshma Iyer, Algolia’s Head of Product Marketing and Ecommerce

Top MarTech News of The Week: 21st August to 25^th August 2023

• Contextual AI and Google Cloud Partner to Bring Generative AI to the Enterprise
• Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement
• Fluent, Inc. Launches Infuse Influencer Platform to Unlock New Customer Acquisition Opportunities for Advertisers
• Animoto Acquired by Redbrick, Canadian Tech Leader
• Cloudinary Brings Power of Generative AI to MediaFlows, its Next-Gen Low-Code Platform for Visual Media
• Modyfi Launches Full Public Beta for AI Design Platform, Announces $7M in Seed Funding Led By NEA
• Basis Technologies and FreeWheel Partner to Fuel Greater Advertiser Access to Premium CTV Ad Inventory
• Neurons Unveils New AI Feature that Predicts Brand Attention in One Click

MarTech QnA with the Expert

Content marketing is pumped into demand generation and pipeline opportunities whereas product marketing involves creating top level messaging, product messaging, competitive analysis, and the progress pipeline. Enacting a flat organizational structure to allow teams to work cohesively will help bridge the gap and work toward the end goal of business success, which is measured by business and sales.-Christopher P Willis, CMO at Acrolinx

MarTech Articles on Influencer Marketing, Partner-Marketing, Advertising and more!

• The influencer space is evolving again. Here’s how AI fits into the future of influencer marketing
• Future of Retail Martech Part 1: Personalisation and AI
• An Analysis of 2023’s Can’t-Miss Ad Opportunity
• Through-Partner Marketing Your Partners Will Love
• Before Jumping on the AI Bandwagon, Focus on the Data
• Is Virtual Production The Holy Grail of Advertising?
• Understanding the Benefits of Amazon Marketing Cloud
• What Does It Take To Truly Be a MarTech Expert?
• MSSPs – Managed Security Service Providers: A Breakdown of their Uses and Benefits
• Making Most of Your PPC: How to Capture Enterprise Leads with an Optimized Pay Per Click Campaign

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

Episode 178: RevOps and Revenue Generation Best Practices with Derrick Herbst, Director-Business Transformation at Conga

Episode 177: Marketing Automation and Marketing Ops Tips with Raja Walia Founder and CEO of GNW Consulting