Catch the latest in martech from Veritonic’s new integration to Fullstory’s new behavioral data solution:
Marketing Quote-of-the-Week!
The challenge we’ve seen many organizations encounter is how to then fuel that turbo engine – running multiple concurrent account-based experience (ABX) campaigns takes a lot of content and creative fuel. AI can once again alleviate that demand by helping us create content at a greater volume and efficiency to help drive those efforts. And because we have a deeper understanding of the audience and their interests, that added capacity is no longer spray-and-pray, but laser-focused by segment and persona.
Top MarTech News of The Week: 22nd to 26th April
- Fullstory Unveils Data Direct – A New Solution that Fuels Enterprise & AI Initiatives with Behavioral Data
- Lenovo Announces LISSA: New AI-powered Capability That Helps Businesses Reduce IT Footprint
- Introducing WordLift’s AI SEO Agent: A New Era for SEO and Content Marketing
- Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer
- Firework Unveils Instagram Uploader, Bringing Seamless Social Content Integration to E-Commerce
- Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
- Sublime Security Raises $20M Series A Led by Index Ventures to Redefine Email Security
- Salesforce Unveils Zero Copy Partner Network, an Ecosystem Committed to Secure, Bidirectional Zero Copy Integration with Salesforce Data Cloud
MarTech QnA with the Expert
Most B2B marketers think analytics is a tool to do reporting and visualization. And even more do not understand the importance of establishing a strong data foundation and then leveraging analytics to support every single decision tied to driving growth. In the B2B world, it can be challenging to establish a direct line from marketing to revenue and sales due to longer sales cycles as well as disconnected systems across marketing and sales platforms.– Shirli Zelcer, Chief Data & Technology Officer @ Merkle (a dentsu company)
MarTech Articles on SEO, AD Attribution, Automated Lead Generation and more!
- Navigating the Maze of SEO Metrics: Focusing on What Matters Most
- Adapting Ad Attribution for A Cookieless World
- Unlocking Co-Viewing Audiences: Engage, Influence and Convert Together
- How Accountability is the Key to Consumer Respect and Successful Addressable Campaigns
- Why Marketing Pros are Turning to Automated Lead Generation for Proven ROI
- The Three Biggest Concerns Keeping Agency Leaders Up At Night
- Evolving your MarTech for growth and value through integration, personalization and evolving tech
- Four Important Factors That Are Missing in your B2B Content Strategy
- What is Cross-Device Targeting – Benefits, Strategies, Best Practices
- Lead Generation and Marketing Automation: Make Them Work Well Together!
- Why Marketers Should Pay Attention to Cyberattacks: How Cyberattacks Impact Brand Trust
- Marketing Cloud Platforms: A Dive Into The Evolution of this Segment
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions
Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift