From uncovering the hidden cost of cheap clicks to the foremost challenges that modern product marketers face; catch the latest B2B marketing and martech insights from this latest weekly highlight:

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Marketing Quote-of-the-Week!

For B2B marketing leaders in SaaS, the focus should be on revenue. Forming forums to discuss Lead to Revenue, Cost of Acquisition, and solving challenges as a team is key. Track and improve awareness metrics like Share of Voice and organic traffic, ensuring that awareness efforts reduce the Cost of Acquisition and increase impact on revenue. If it goes the other way around, it is a good indicator that your strategy may be ineffective and imbalanced.

– Gagandeep Singh, Vice President of Global Marketing at Blancco Technology Group

Top MarTech News of The Week: 12^th Feb to 16^th Feb

• Pega Introduces Pega GenAI Blueprint to Automate Enterprise-Grade Workflow App Designs
• SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization
• Movable Ink Announces New Salesforce Integrations to Power Generative and Predictive Content Personalization
• Brevo Launches Customer Data Platform, Enhanced AI features and Mobile Push Notifications
• LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability, Connectivity, and Measurement
• Veritonic Revolutionizes Brand Health Measurement with the Launch of Brand Lift Pulse, Democratizing Access to Comprehensive Brand Metrics
• Agility CMS and Netlify Connect to Empower Enterprises with a Unified Content Integration Solution
• Dstillery Integrates Trailblazing Ad Targeting Solutions with Cadent
• Alembic Receives $14 Million Series A Funding

MarTech QnA with the Expert

We live in a digital world, where integration of the digital and physical has never been more important for brands to get right. We are increasingly seeing a demand from retailers and brands for complete end-to-end branded experiences for consumers. This is because digital experiences enable brands to connect with consumers on a more personal and interactive level while driving traffic both in-store and online. – Tyler Moebius, CEO at SmartMedia Technologies

MarTech Articles on Branded Reels, Marketing Strategies for 2024, In-play Advertising and more!

• Navigating Tomorrow: B2B Projections for 2024
• 5 Best Practices for Creating Branded Reels
• From Mailbox to Inbox: Bridging the Post-Cookie Gap in Precision Advertising
• Strategy Refresh: Trends to Drive Digital Marketing Growth in 2024
• The Hidden Cost of ‘Cheap Clicks’: How Performance Marketing Undermines Businesses and What to Do Instead
• Why In-Play Advertising Is The Next Frontier Of Reaching Gamers
• Unlocking MarTech Insights for Success: Lessons Learned from the Top 300 Companies
• Search Marketing Mistakes and Challenges That Are Still Commonplace in B2B
• Decoding User Psychology: Now a Marketing Prerequisite – The Role of Trust in User Psychology and Building Trustworthiness
• AI and Healthcare Marketing
• Top challenges product-based SaaS marketers face when it comes to Inbound Marketing
• The Impact of Inaccurate Data on Effective Personalization
• A Guide To Creating a Successful Demand Generation Campaign
• Navigating the Digital Frontier: The 4Ps of Marketing and What You Can Do
• Media Monitoring Tools: What They Do and How They Help
• Breaking down the Role of a B2B Social Media Marketing Manager

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox