How will AI and ML advancements change for marketers and advertisers work in the future? And how will this lead to an overhaul in how B2B marketing teams are structured and built? Find out in this week’s martech highlight:

Marketing Quote-of-the-Week!

Advancements in AI and ML are augmenting the way we work as marketers. Automation capabilities are growing and ML is helping take the optimization burden away. For example, with automation, design can be finalized quickly and copy can be simplified, expanded, and edited with just a few prompts. Additionally, AI-powered website optimization and advertising platforms can adjust in real time, optimizing results and ads as data comes in.

–Russell Banzon, Chief Marketing Officer at Cresta

Top MarTech News of The Week: 13^th May to 17^th May

• SheerID Launches Suite of Marketing Products Equipping Brands to Reach Entire Communities of Students, Military and Healthcare
• Birdeye Unveils Integration with Apple Business Connect API
• TapClicks Announces New AI-Enabled Media Planner Solution
• Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experience for Clients
• Gorgias Raises $29M in New Funding to Lead the New Era of AI-Powered Customer Experience for Ecommerce
• LivePerson announces new AI capabilities, partnerships, and integrations empowering enterprises to provide connected customer conversations

MarTech QnA with the Expert

B2B marketers rise in the ranks to become CMOs in different ways, and there are a plethora of experiences, skills and attributes that make the best the best. Regardless of the industry we work in, one new trend we are all experiencing is the change in B2B buying committees which are now increasingly more likely to be composed of Millennial and Gen Z digital natives, with the expectations that follow.– Christina Mautz, EVP of Marketing @ Valid8 Financial

MarTech Articles Marketing Analytics, Streaming Tech and ChatGPT!

• 3 Similarities Between Dating Apps and Marketi­­ng Analytics – And How to Use them to Build Stronger Connections
• Why Tech Consolidation Should be at the Top of the Martech to-do list
• The Untapped Potential of First-Party Data: How to Create a Differentiated Customer Experience
• Event-Led Growth: The Key to ROI in 2024
• The Top 10 Reasons CDP Projects Fail and How to Overcome Them
• Navigating the complexities of STEM industries with the right web address
• Revolutionary Function of Streaming Technologies in Contemporary Brand Promotion
• Why Did Apple’s New iPad Ad Spark So Much Outrage? Key Takeaways
• OpenAI Unveils Dual Revolution In AI Technology – GPT-4o And ChatGPT AI Search Engine
• Winning Video Marketing Ideas and Trends to Grow your Brand in 2024
• How Leading Brands Are Using QR Codes to Drive Overall CX?

Missed The Latest Episode of The SalesStar Podcast by SalesTech Star? Have a quick listen here!

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions