From Tatari’s new ad measurement capabilities, to Pecan AI’s new marketing solution, here’s the latest in martech from this weekly highlight:

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MarTech Quote-of-the-Week!

Don’t expect marketing software to do your job for you. Software can improve effectiveness, efficiency, and ROI, but only if you know when and how to use them properly. That’s part of mastering your craft.

–Sterling Jackson, Head of Marketing at Aspire

Top MarTech News of The Week: 20^th Feb to 24^th Feb

• Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities
• MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI
• PolyAI Accelerates Growth in AI Voice Automation Market by Opening New US R&D facility and Appointing US-based SVP Marketing
• VIQ Solutions Implements Strategic Integration with Sony Ci, Enhancing Efficiency and Speed of Content Creation for Media Professionals Across the Globe
• Later Launches Integrated AI-powered Caption Writer for Instagram
• Pecan AI Announces Marketing Mix Modeling Solution and Live Event Featuring Google Marketing and Data Expert
• New PathFactory ABM Data Indicates Sharp Rise in Anonymous B2B Buyer Engagement
• Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers
• Measure Protocol Announces New Targeting Capabilities for Behavioral Data
• 66% Of Consumers Want Fewer Marketing Messages: Optimove 2023 Consumer Marketing Fatigue Survey
• Qonsent and LiveRamp Partner to Drive Consumer-First Consent Solution for Brands, Marketers, and Consumers
• Agora Launches AI Noise Suppression
• Moloco Announces Monetization Solution Powered by Machine Learning for Streaming Media and OTT Providers

MarTech QnA with the Expert

Even with bad or incomplete data you can still measure results. Even 60% measurement and fidelity is better than nothing, and creates a culture of data-orientation and accountability.

–Jessica Gilmartin, Chief Marketing Officer at Calendly

MarTech Articles on Cross-Channel Marketing, CTV Potential, CDPs and more:

• 4 Ways to Improve Your Cross-Channel Marketing
• Three Brands That Ensure a Human Touch in a Digital Age
• A Better Patient Targeting Solution for Healthcare Brands
• Unlock the Potential of CTV to Engage New Customers
• The Secret Sauce to Saving Marketing and Sales Resources: Intent Data
• If Customer Data Platforms Only Had a Brain 
• Website Optimization Tests and Tools Marketers Should Know About
• Preventing Digital Ad Fraud: Best Practices and Tips from Leading Experts
• Five Of The Must Underrated Modern-Day Marketing Skills
• Taking ABM Measurement a Grade Higher
• Demand Forecasting and Machine Learning Platforms

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph

 Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio